Shop 11 Of Our Favorite Pieces From Of A Kind's New Collections Launch
Digital Fashion News Writer
You know how the old proverb goes: Rome wasn't built in a day. Even fabled designers like Diane von Furstenberg, Oscar de la Renta and, yes, even Karl Lagerfeld had to get their start somewhere, which is why we've always loved Of a Kind. The e-commerce site exclusively promotes and supports up-and-coming fashion designers, featuring more than just their clothes, but the unique stories behind their line and themselves.
"We look for designers whose work we respond to. If we stumble upon a designer and say, 'Oh, wow,' or, 'I want everything,' odds are they're a good fit for Of a Kind," founders Claire Mazur and Erica Cerulo told us in an email. "We also look for designers who have a distinct point-of-view. It's important to us to feature designers who have lines that feel really strong and cohesive—and lines that evolve from season to season."
As of yesterday, Of a Kind has gotten even bigger and better: The site will now sell full collections (in addition to their limited-edition pieces) from selected designers. With four talented designers—Eayrslee, Ace & Jig, Dusen Dusen and K/LLER COLLECTION—available to shop in full and much more on the way, Of a Kind is making moves for what's sure to be a huge year.
"For shoppers, it means that when you discover a designer on our site through the limited-edition piece they made just for us, you can keep scooping up pieces from their line without going elsewhere," said Mazur and Cerulo. "And for designers, it means they get to do e-commerce—which can be huge for their businesses!—without having to think about things like marketing and customer service, which can be real distractions from actually designing and producing a line."
Click through above for 11 of our favorite pieces, available to buy now!