THE LATEST

Apothia

Apothia, at Fred Segal Melrose, is one of the premier spots in the country for makeup (Delux, Lorac), fragrances (Child, the signature Apothia line),…

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beauty

Azaleaonline.com

A spin-off of San Francisco's stellar Azalea boutique, this site has a "Lookbook" section that shows how to assemble different outfits based on the se…

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lucky
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lingerie

Bagshop.com

It's all bags: Botkier, Lulu Guinness, Rafe, and more.

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swimwear
online shopping
bags
lingerie

Bare Necessities

We come here for what we need (Hanky Panky and Cosabella thongs and Spanx undergarments) but also for what we want (check the sexy lingerie section).

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online shopping
lingerie

B-glowing

A great site for out-of-the-ordinary beauty brands; you can buy luxurious, totally vegan bath products from Tisserand or all-out girly glosses from Lu…

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perfume
makeup
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beauty
skin care

Ludivine

This compact shop is a capsule of cool full of French designs. Classic Parisian labels like Vanessa Bruno, Claudie Pierlot, and Isabel Marant are ever…

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new york city
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Otte

When neighborhood girls need a last-minute party dress or a vacation-worthy tunic, this is where they go. Otte traffics in the sort of effortlessly pr…

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Charlotte Ronson

A playful aesthetic is a constant thread in Charlotte Ronson's cheery, '70s-inspired clothing and accessories. Perennial favorites are keyhole-neck dr…

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Albertine

It's nearly impossible to step into any of Kyung Lee's shops (the three are all in a row) on any given weekend without encountering at least one Lucky…

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Aloha Rag

This Honolulu-based operation is probably most known for its website, which is one of the best resources in the world for highly stylish items from d…

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Albertine

When the subject of Greenpoint, Brooklyn, shopping comes up, any neighborhood resident will, without fail, mention Alter. Its two outposts—one f…

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Assembly New York

Greg Armas, part of the duo that pioneered the fashion-forward store Scout in Los Angeles, moved to New York in 2008 to launch this quietly hip boutiq…

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Auto

One of the first retailers to move to the now bustling Meatpacking District, this two-storefront home accessories, jewelry, and gift shop is beloved f…

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Beyond 7

In a smart move, Showroom Seven (one of NYC's most established fashion agencies) decided to use the vacant space below its offices as a store. It’s de…

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Castor & Pollux

Named for the Gemini twins, this shop has been serving up effortlessly elegant pieces for nearly a decade. It occupies a sleepy, slightly off-the-beat…

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