Fashion News

Mignonne

It's packed from floor to ceiling with girly bits of decor—fleur-de-lis glasses, hand-cut soaps from Marseille, and ticking-stripe table runners…

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Verse

Owner Tyranny Allen, a former member of legendary hip-hop band Digital Underground, is wildly successful in his mission to carry only the best limited…

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Arboretum

This spacious destination is one of the most well-executed ethical apparel stores we've seen. Where most eco-boutiques stop at an article of clothing'…

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M Clothing

The flagship of this Northern California chain is an unparalleled place to score hot-ticket items—like Current/Elliott's boyfriend jeans—l…

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Acrimony

Tucked away from the main shopping strip, this smartly stocked shop is worth seeking out. Owner Jenny Chung has a knack for mixing complex-yet-wearabl…

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Anica

Hindi for "charismatic," Anica cultivates a compelling mix of progressive designers like Acne, Clu, and Les Prairies de Paris—all in a Victorian…

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Azalea

A small storefront belies the fact that Azalea is not only gigantic—but also houses an in-store spa.

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Bell Jar

Former art director Sasha Wingate had a vision for her new shop: dark, gothic, and a bit twisted, but ultimately really gorgeous.

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Candystore Collective

A Willy Wonka–esque wall of candy behind the register—from swirled lollipops the width of Frisbees to caramels in retro wrappings—pr…

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Carrots

The first fashion venture from the Grimm sisters, whose family made a killing in the baby-carrot business (hence the name), Carrots covers all the lux…

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The Curiosity Shoppe

Resembling the sort of general store that one might have found in a Wisconsin summer resort town in the '40s, The Curiosity Shoppe focuses on beautifu…

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Dish

A pioneer in the revitalized Hayes Valley—now one of the city's best shopping districts—Dish emphasizes pared-down labels with lasting app…

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Doe

Styled as a mini department store (it's the size of a closet but carries everything from beauty products to clothing to stationery and home goods), Do…

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Duchess

Located just across the bay in a residential suburb, this unabashedly feminine boutique has an impressive—and deep—lineup of some of our f…

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Eco Citizen

This bright, sparsely furnished space in San Francisco's Russian Hill neighborhood has a Zen, gallery-ish quality—and the sleek aesthetic extend…

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