Left: The Future Perfect; Right: BirdSo just as I boiled down the West Village's shopping scene into one digestible day, I've attempted to do the same with Williamsburg, which got a lot of play in the New York Shopping Trip that I put together for the September Issue (on stands now). It sprawls a little bit, but with enough pit stops, it's totally possible to conquer it in an afternoon.
I would start my day at Oak,
which is hidden behind a huge garage door-like front—the front is
lofty, and filled with clothing by Scout and Cheap Monday, while the
newly expanded back is dark and moodily lit and feels a bit like a
cramped basement. It's lined with church pews and tons and tons of
shoes from lines like Repetto and Pour La Victoire. Next, head to the
eternally tasteful Jumelle,
where everything is pretty and feminine, from the Heimstone jewelry to
the Gary Graham dresses. If you're shopping for jewelry, don't miss the
truly eensy Catbird, where all the delicate pendants and rings are
arranged in framed cases on the wall. And for effortlessly chic tops
and dresses, check out Otte, which is a bit off the beaten path. It's part of the popular Manhattan-based chainlet.
Left: Oak; Right: Jumelle
Next, it's time to take a tour down N. 6th, which is Williamsburg's main shopping drag. First, there's The Shoe Market, which has loads of affordable and comfort-centric lines. Then there's The Future Perfect and A&G Merch, both helmed by David Alhadeff. At the former, ditch your shopping bags at the door. The space is jam-packed with huge design hits that you don't want to inadvertenly knock over (and it's packed enough that it's hard not to). A&G Merch is the sister store just down the street that specializes in smaller and more affordable items. If your energy isn't flagging, stop by Noisette—a cute boutique that centers around French labels-and Built by Wendy (one of two shops for the awesomely folksy label in the New York area).
At the end of the street, hang a left and head toward Grand. At the very bottom of Grand, closest to the water, there's a tucked away A.P.C. Surplus—can't find it? It might be because it's only open a few days a week, but if you love their signature denim, it's totally worth timing your visit to this outlet, where everything is dramatically reduced. Moon River Chattel, one of my favorite gifting resources ever, is just across the street—it espouses an old-world mercantile feel and is filled with beautiful versions of everyday useful items, like bowls, and lighting fixtures, and scrub brushes. Farther up the street, there's a Paul Smith Sale Shop (everything is 30 percent off), and the most recently opened outpost of Bird, one of the best boutiques in the city. It is absolutely gigantic—literally, it feels like a barn—and it is lined with clothing for men and women. Jen Mankins has an awesome, albeit slightly out there eye, and it's reflected in the merchandise, which ranges from Tsumori Chisato blouses to Etten Eller necklaces. I can spend hours shopping the racks here. Just a few blocks away, Commune, which is primarily a popular Japanese hair salon, has devoted the front of the space to jewelry—they have really exquisite pieces. It's close to Fille de Joie, which is an over-the-top vintage shopping experience—it's definitely worth taking a quick tour.
Once you've wrapped up business, get back on Bedford for a quick stop at the newest outpost of NY Adorned. Part tattoo studio, part jewelry shop, the picks here are exquisite and cool. And the store is also conveniently located near Diner, where they serve delicious grass-fed hamburgers.
Left: Oak; Right: JumelleNext, it's time to take a tour down N. 6th, which is Williamsburg's main shopping drag. First, there's The Shoe Market, which has loads of affordable and comfort-centric lines. Then there's The Future Perfect and A&G Merch, both helmed by David Alhadeff. At the former, ditch your shopping bags at the door. The space is jam-packed with huge design hits that you don't want to inadvertenly knock over (and it's packed enough that it's hard not to). A&G Merch is the sister store just down the street that specializes in smaller and more affordable items. If your energy isn't flagging, stop by Noisette—a cute boutique that centers around French labels-and Built by Wendy (one of two shops for the awesomely folksy label in the New York area).
At the end of the street, hang a left and head toward Grand. At the very bottom of Grand, closest to the water, there's a tucked away A.P.C. Surplus—can't find it? It might be because it's only open a few days a week, but if you love their signature denim, it's totally worth timing your visit to this outlet, where everything is dramatically reduced. Moon River Chattel, one of my favorite gifting resources ever, is just across the street—it espouses an old-world mercantile feel and is filled with beautiful versions of everyday useful items, like bowls, and lighting fixtures, and scrub brushes. Farther up the street, there's a Paul Smith Sale Shop (everything is 30 percent off), and the most recently opened outpost of Bird, one of the best boutiques in the city. It is absolutely gigantic—literally, it feels like a barn—and it is lined with clothing for men and women. Jen Mankins has an awesome, albeit slightly out there eye, and it's reflected in the merchandise, which ranges from Tsumori Chisato blouses to Etten Eller necklaces. I can spend hours shopping the racks here. Just a few blocks away, Commune, which is primarily a popular Japanese hair salon, has devoted the front of the space to jewelry—they have really exquisite pieces. It's close to Fille de Joie, which is an over-the-top vintage shopping experience—it's definitely worth taking a quick tour.
Once you've wrapped up business, get back on Bedford for a quick stop at the newest outpost of NY Adorned. Part tattoo studio, part jewelry shop, the picks here are exquisite and cool. And the store is also conveniently located near Diner, where they serve delicious grass-fed hamburgers.
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