lucky guides
the lucky summer hair guide: keep your color safe
Summer is incredibly rough on haircolor: Sun and chlorine are particularly powerful enemies. Use formulas designed to protect color every step of the way—they really make a difference.
the lucky summer hair guide: the ultimate beachy waves
Salty beach sprays and hydrating texture lotions enhance your natural waves—or help create new ones. Dry naturally or blow-dry with a diffuser.
the lucky summer hair guide: the hair perfecting shower
Just wetting your hair before you get into a pool fills the cuticle with water, so that much less chlorine gets into your hair. Bolster the effect by slicking on conditioner before going in, and use chlorine-eliminating formulas once you’re out.
the lucky summer hair guide: the bouncy ponytail
The most flattering ponytail is one that balances volume with smoothness. Use volumizing shampoos, conditioners and stylers before blow-drying, then finish with a bit of shine-enhancing serum for a clean, fresh look.
the lucky summer hair guide: the undone updo
Offhandedly rumpled and wispy, this look is super-sultry—and practical—especially if it’s humid or windy! We love combing in a little hair oil or a bit of pomade through the ends for the perfect laid-back texture, not to mention an extra dose of conditioning moisture.
the lucky summer hair guide: supreme shine
Shiny hair is healthy hair, whether slicked back and pulled into a braid—or in a free-flowing blowout. Shine enhancers now come built into every step, from shampoo to style.
the lucky summer hair guide: the softest, sexiest curls
Shiny hair is healthy hair, whether slicked back and pulled into a braid—or in a free-flowing blowout. Shine enhancers now come built into every step, from shampoo to style.
The Lucky Swim Guide: Tropical Suits
In splashy prints and insanely flattering cuts, the season's best suits have us wishing for beach weather
The Lucky Swim Guide: Color-Blocked
In splashy prints and insanely flattering cuts, the season's best suits have us wishing for beach weather.
The Lucky Swim Guide: Digi-Prints
In splashy prints and insanely flattering cuts, the season's best suits have us wishing for beach weather.
The Lucky Swim Guide: Old Hollywood
In splashy prints and insanely flattering cuts, the season's best suits have us wishing for beach weather.
The Lucky Swim Guide: Stripes
In splashy prints and insanely flattering cuts, the season's best suits have us wishing for beach weather.
The Lucky Shoe Guide: Two-Strap Heels
Overtly flirty, but somehow completely daytime-appropriate.
The Lucky Shoe Guide: T-Strap Sandals
Their sexy design makes them your first choice for fancy nights out.
The Lucky Shoe Guide: Flat Ankle-Strap Sandals
Just like the ones you wore as a kid, only way chicer.
The Lucky Shoe Guide: Cap-Toe Ballet Flats
The ingenue's unofficial shoe, now brighter‚ and cuter‚ than ever.
The Lucky Shoe Guide: Low-Heeled Sandals
Totally dressy, but you could still run for the bus in these.
The Lucky Shoe Guide: Colorful Wedges
So playful, they're the feel-good shoes of the season.
The Lucky Shoe Guide: Ankle-Strap Platforms
A comfortable shoe that gives you major height? We call that a win.
The Lucky Shoe Guide: Boat Shoes
The quintessentially preppy style cuts loose in fun Crayola colors.
The Lucky Shoe Guide: Wooden Wedges
A warm-weather staple, they're comfy, cute and wonderfully chunky.
The Lucky Wedding Guide
Welcome to all things wedding. Whether you're a bride-to-be or attending five ceremonies this summer, we've got you covered—check out everything from celebrity bridal style to elegant yet useful gift suggestions.


