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BABIES (birth—24 months)

Equal parts cool design object and jangly brain-stimulator.

BABIES (birth—24 months)

A sturdy, refreshingly non-plastic toy for the beyond-crawling-but-not-quite-walking phase.

BABIES (birth—24 months)

A cool (and stable) trike that lets them zoom around independently without giving you a heart attack.

BABIES (birth—24 months)

Turns every dress into a holiday party outfit.

BABIES (birth—24 months)

A refreshing antidote to sometimes-saccharine baby gear.

BABIES (birth—24 months)

Adorably winter-elfin.

BABIES (birth—24 months)

Comfy soft leather shoes that are (nearly) impossible for babies to pull off.

TODDLERS (3—6 years, or so)

Better than an iPad for keeping kids entertained during restaurant dinners.

TODDLERS (3—6 years, or so)

If only eating broccoli was this entertaining.

TODDLERS (3—6 years, or so)

Their own place to sit and "work" is a thrill for little ones.

TODDLERS (3—6 years, or so)

Even in the infinite universe of adorable kids' clothes, this panda hat is pretty irresistible.

TODDLERS (3—6 years, or so)

Feel like pajamas, look like outdoor pants and perfect for kids who demand soft clothes.

TODDLERS (3—6 years, or so)

Make their first lunchbox-backpack truly cool.

TODDLERS (3—6 years, or so)

The distinctive bright green helps pinpoint your kids in the playground chaos.

TWEENS (8—12)

Set your kids up with this classic toy and a few Youtube instructional videos, and they'll be practicing three-leaf clovers for weeks to come.

TWEENS (8—12)

Being a couple feet taller than everybody else is pretty awesome.

TWEENS (8—12)

Your kids will still be flopping on this when they come home from college for the holidays.

TWEENS (8—12)

Bust this out for sleepovers and you will be the coolest mom (not that there will be any actual sleeping).

TWEENS (8—12)

A "real" piece of jewelry that's sweet enough for a little girl, pretty enough for a grown-up.

TWEENS (8—12)

For watching Saturday morning cartoons, a cozy cartoon-y sleep set.

TWEENS (8—12)

As much a rite of passage as his first suit; make it a classic.

TWEENS (8—12)

A cool classic that's right on trend now.