Why Creative Director Katia Kuethe Can't Get Enough Tomboy-Inspired Sportswear

“Since I’m a bit of a tomboy, I mix things up by wearing a super-feminine scent.”


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“I love the way a 90-degree angle looks. I can’t help it; it’s probably because I’m German,” says Lucky creative director Katia Kuethe with a laugh. That obsession with clean lines and minimalism informs not only her design aesthetic but her closet as well. “I’m drawn to unfussy clothes that look structured and a little boyish,” she says. “I’ll never wear ruffles, ever.”

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