LUCKY SWEEPSTAKES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN SWEEPSTAKES. A PURCHASE WILL NOT IMPROVE CHANCES OF WINNING. PROMOTIONS BEGIN ON OCTOBER 1, 2008, AND END ON NOVEMBER 30, 2008. VOID IN FLORIDA.

ACTIVE ENDEAVORS SWEEPSTAKES Log on to www.luckymag.com/breaks to access, complete, and submit the entry form as instructed. By providing your e-mail address, you grant Active Endeavors, 730 W. Randolph St., Ste. 200, Chicago, IL 60661, and The Condé Nast Publications, 4 Times Square, New York, NY 10036 (“Sponsors”), the right to send you commercial messages and share your address with others, unless specified otherwise as indicated on the entry form. Ten (10) potential winners will be selected by random drawing on or around December 15, 2008, and will be notified by e-mail or by telephone. The prize is one (1) Active Endeavors gift certificate, with an approximate retail value of $1,000. For a list of winners, send a self-addressed, stamped envelope to: Lucky Breaks Book 2008, Active Endeavors, 730 W. Randolph St., Ste. 200, Chicago, IL 60661, after December 15, 2008, but before June 15, 2009. See additional sweepstakes rules below.

BARNEYS NEW YORK SWEEPSTAKES Log on to www.luckymag.com/breaks to access, complete, and submit the entry form as instructed. By providing your e-mail address, you grant Barneys New York, 575 Fifth Ave., 11th Fl., New York, NY 10017, and The Condé Nast Publications, 4 Times Square, New York, NY 10036 (“Sponsors”), the right to send you commercial messages and share your address with others, unless specified otherwise as indicated on the entry form. Five (5) potential winners will be selected by random drawing on or around December 15, 2008, and will be notified by e-mail or by telephone. The prize is one (1) Barneys New York gift card, with an approximate retail value of $2,000. For a list of winners, send a self-addressed, stamped envelope to: Lucky Breaks Book 2008, Barneys New York, 575 Fifth Ave., 11th Fl., New York, NY 10017, after December 15, 2008, but before June 15, 2009. See additional sweepstakes rules below.

HELEN FICALORA SWEEPSTAKES Log on to www.luckymag.com/breaks to access, complete, and submit the entry form as instructed. By providing your e-mail address, you grant Helen Ficalora, 21 Cleveland Pl., South Store, New York, NY 10012, and The Condé Nast Publications, 4 Times Square, New York, NY 10036 (“Sponsors”), the right to send you commercial messages and share your address with others, unless specified otherwise as indicated on the entry form. Seven (7) potential winners will be selected by random drawing on or around December 15, 2008, and will be notified by e-mail or by telephone. The prize is one (1) Helen Ficalora Montauk Daisy 14K gold ring, with an approximate retail value of $1,500. For a list of winners, send a self-addressed, stamped envelope to: Lucky Breaks Book 2008, Helen Ficalora, 21 Cleveland Pl., South Store, New York, NY 10012, after December 15, 2008, but before June 15, 2009. See additional sweepstakes rules below.

MADEWELL SWEEPSTAKES Log on to www.luckymag.com/breaks to access, complete, and submit the entry form as instructed. By providing your e-mail address, you grant Madewell, 770 Broadway, New York, NY 10003, and The Condé Nast Publications, 4 Times Square, New York, NY 10036 (“Sponsors”), the right to send you commercial messages and share your address with others, unless specified otherwise as indicated on the entry form. Five (5) potential winners will be selected by random drawing on or around December 15, 2008, and will be notified by e-mail or by telephone. The prize is one (1) Madewell gift card, with an approximate retail value of $2,000. For a list of winners, send a self-addressed, stamped envelope to: Lucky Breaks Book 2008, Madewell, 770 Broadway, New York, NY 10003, after December 15, 2008, but before June 15, 2009. See additional sweepstakes rules below.

PAIGE PREMIUM DENIM SWEEPSTAKES Log on to www.luckymag.com/breaks to access, complete, and submit the entry form as instructed. By providing your e-mail address, you grant Paige Premium Denim, 10119 Jefferson Blvd., Culver City, CA 90232, and The Condé Nast Publications, 4 Times Square, New York, NY 10036 (“Sponsors”), the right to send you commercial messages and share your address with others, unless specified otherwise as indicated on the entry form. Ten (10) potential winners will be selected by random drawing on or around December 15, 2008, and will be notified by e-mail or by telephone. The prize is one (1) Paige Premium Denim gift certificate, with an approximate retail value of $1,000. For a list of winners, send a self-addressed, stamped envelope to: Lucky Breaks Book 2008, Paige Premium Denim, 10119 Jefferson Blvd., Culver City, CA 90232, after December 15, 2008, but before June 15, 2009. See additional sweepstakes rules below.

PIPERLIME SWEEPSTAKES Log on to www.luckymag.com/breaks to access, complete, and submit the entry form as instructed. By providing your e-mail address, you grant Piperlime, 2 Folsom St., San Francisco, CA 94105, and The Condé Nast Publications, 4 Times Square, New York, NY 10036 (“Sponsors”), the right to send you commercial messages and share your address with others, unless specified otherwise as indicated on the entry form. Twenty (20) potential winners will be selected by random drawing on or around December 15, 2008, and will be notified by e-mail or by telephone. The prize is one (1) Piperlime gift card, with an approximate retail value of $500. For a list of winners, send a self-addressed, stamped envelope to: Lucky Breaks Book 2008, Piperlime, 2 Folsom St., San Francisco, CA 94105, after December 15, 2008, but before June 15, 2009. See additional sweepstakes rules below.

SEARLE SWEEPSTAKES Log on to www.luckymag.com/breaks to access, complete, and submit the entry form as instructed. By providing your e-mail address, you grant Searle, 41-21 28th St., Long Island City, NY 11101, and The Condé Nast Publications, 4 Times Square, New York, NY 10036 (“Sponsors”), the right to send you commercial messages and share your address with others, unless specified otherwise as indicated on the entry form. Ten (10) potential winners will be selected by random drawing on or around December 15, 2008, and will be notified by e-mail or by telephone. The prize is one (1) Searle gift certificate, with an approximate retail value of $1,000. For a list of winners, send a self-addressed, stamped envelope to: Lucky Breaks Book 2008, Searle, 41-21 28th St., Long Island City, NY 11101, after December 15, 2008, but before June 15, 2009. See additional sweepstakes rules below.

SHOPBOP SWEEPSTAKES Log on to www.luckymag.com/breaks to access, complete, and submit the entry form as instructed. By providing your e-mail address, you grant Bop LLC, 101 E. Badger Rd., Madison, WI 53713, and The Condé Nast Publications, 4 Times Square, New York, NY 10036 (“Sponsors”), the right to send you commercial messages and share your address with others, unless specified otherwise as indicated on the entry form. Two (2) potential winners will be selected by random drawing on or around December 15, 2008, and will be notified by e-mail or by telephone. The prize is one (1) Shopbop gift certificate, with an approximate retail value of $5,000. For a list of winners, send a self-addressed, stamped envelope to: Lucky Breaks Book 2008, Bop LLC, 101 E. Badger Rd., Madison, WI 53713, after December 15, 2008, but before June 15, 2009. See additional sweepstakes rules below.

ADDITIONAL SWEEPSTAKES RULES Entries will be accepted beginning 12:01 AM Eastern Time (“ET”) on October 1, 2008, and ending 11:59 PM ET on November 30, 2008. The Condé Nast Publications’ computer shall be the official timekeeper. One entry per person/e-mail address. If any potential winner selected cannot be contacted or does not respond within 14 days of attempted notification, or any prize is returned as undeliverable, such potential winner shall forfeit any and all rights to a prize and, at Sponsors’ sole discretion, an alternate winner may be randomly selected. Entries that are lost, late, misdirected, incorrect, garbled, or incompletely received, for any reason, including by reason of hardware, software, browser, or network failure, malfunction, congestion, or incompatibility at Sponsors’ servers or elsewhere, will not be eligible. Sponsors, in their sole discretion, reserve the right to disqualify any person suspected of tampering with the entry process, the operation of the website, or acting otherwise in violation of these Rules. Use of bots or other automated process to enter is prohibited and may result in disqualification at the sole discretion of the Sponsors. Sponsors are not responsible for errors in the administration or fulfillment of these sweepstakes, including without limitation mechanical, human, printing, distribution, or production errors, and may modify or cancel a sweepstakes based upon such an error at their sole discretion, and without liability. Sponsors further reserve the right to cancel, terminate, or modify any promotion not capable of completion as planned, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, force majeure, or technical failures of any sort. In the event of a dispute, entries will be deemed submitted by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address by an Internet Service Provider, online service provider, or other organization (e.g., business, educational institute) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. All decisions of the judges are final. Income and other taxes, if any, are the sole responsibility of the winners. Sweepstakes open to legal residents of the 50 United States (except Florida) and the District of Columbia who are 18 years of age or older at the date of entry. You are not authorized to enter if you are not located within the United States. Employees of Sponsors, participating companies, and their immediate families are not eligible. Subject to all federal, state, and local laws and regulations. Void in Florida, outside the other 49 states and the District of Columbia, and where prohibited. The odds of winning depend on the number of entries received. Prizes not transferable. No substitutions for prizes except by Sponsors, in which case a prize of equal or greater value will be substituted. All entries become the property of Sponsors and will not be acknowledged or returned. Except where prohibited: (i) acceptance of prize constitutes consent to use winners’ names and likenesses for editorial, advertising, and publicity purposes, without further compensation; (ii) winners (and travel companion, when necessary) may be required to sign an affidavit of eligibility and liability/publicity release. Affidavits and releases must be returned within 14 days of attempted notification or an alternate winner may be randomly chosen. Prizes won by minors will be awarded to a parent or legal guardian who must sign and return all required documents. Participation in this Sweepstakes constitutes agreement by entrant to release and hold harmless Sponsors, their parent companies, subsidiaries and affiliates, and their respective agents, employees, officers, directors, successors and assigns, against any and all claims, losses, or liabilities arising out of or relating to participation in this Sweepstakes or use, misuse, or redemption of a prize.