LUCKY MAGAZINE HOSTS 4th ANNUAL LUCKY SHOPS

What: Lucky, the award winning magazine about shopping and style, will host its fourth annual LUCKY SHOPS event, the ultimate shopping experience. Last year's event saw over 5,000 visitors from 40 states. Lucky will bring the pages of the magazine to life with a unique mix of merchandise at a variety of price points at this two day event, all in a fun lounge-like environment. Lucky's team of experts have carefully edited and selected their favorite fashions, handbags, shoes, jewelry, and more with most selling at up to 70% off retail.

Shopping has never felt so good since a portion of ticket and merchandise sales will benefit Baby Buggy, a non-profit organization dedicated to providing New York City's families in need with essential equipment, clothing, and products for their infants and young children.

Who: LUCKY SHOPS, the ultimate shopping event, will feature designers including:

FASHION See by Chloé, Matthew Williamson, Theory, Rebecca Taylor, Twinkle, Jill Stuart, Nicholas K, Tevrow + Chase, Cynthia Rowley, Alice Ritter, Foley + Corinna, Charlotte Ronson, 12th Street by Cynthia Vincent, Bluefly.com, Hanii Y, Catherine Malandrino, Daryl K, Thread Social and MINT Jodi Arnold

ACCESSORIES Theory Accessories, Marc Jacobs Accessories, BELLE by Sigerson Morrison, London Sole, Mulberry, Devi Kroell, Botkier, Kooba and Tory Burch Accessories

Lycra DENIM BAR Siwy. Serfontaine. J Brand, Sass & Bide, Acne Jeans and Levis Capital E

JEWELRY Lee Angel, Bing Bang, Erickson Beamon, Alexis Bittar, Miguel Ases, Helen Ficalora, C.H.A.R.M., Sydney Evan and Timex

Plus: The Ultimate Closet, a chic boutique featuring extraordinary designer merchandise, curated by KIRNA ZABÊTE and SCOOP NYC for Baby Buggy with 100% of proceeds going to Baby Buggy. Designers include Chloe, Pierre Hardy, Peter Som, Sari Gueron and Narcisco Rodriguez to name a few. The Love Recycled ® Boutique, a designer re-sale shop filled with one-of-a-kind, collectible pieces from Balenciaga to Manolo Blahnik, donated by some of the world's most well-known and best-dressed women with 100% of proceeds going to Baby Buggy.

More Offerings: LUCKY SHOPS will also include several other special features for guests. As co-presenting sponsor, the Lycra® Denim Bar will showcase many of the hottest brands in denim today for just $100 or less, and offer free on-sight hemming. Additionally, styles with XFIT LYCRA® will be available to consumers at huge discounts.

Lucky knows shopping should always be fun so a DJ will be on hand, and complimentary drinks from FIJI and POM Iced Tea will be served alongside sweet treats from York Mints. Svedka Vodka will be serving complimentary cocktails (must be 21 or older). What more can a stylish girl ask for? How about free massages from Origins, hair consultations from Sunsilk, great giveaways, and exciting sweepstakes such as this one by Amex Jet Blue Card: they will be raffling off one "it" bag each day, one Chloe, one Chanel and one Louis Vuitton. Shoppers will also receive a LUCKY SHOPS gift tote packed with Lucky's favorite finds from the best brands valued at over $100 (while supplies last).

When: FIRST DIBS FRIDAY- Friday, October 26th from 12PM - 7PM $75.00 in advance, $85.00 at the door.

SATURDAY SHOP-A-THON - Saturday, October 27th from 10AM - 7PM $40.00 in advance, $45.00 at the door.

To purchase tickets visit www.luckyshops.com or call 866-4LUCKYU (866-458-2598)

Where: Metropolitan Pavilion-125 West 18th Street (between 6th and 7th Avenues) NYC