LUCKY MAGAZINE HOSTS FIRST EVER "LUCKY SHOPS LA 2011"
PRESENTED BY ZYNC FROM AMERICAN EXPRESS®

NEW YORK'S ULTIMATE SHOPPING EVENT COMES TO LOS ANGELES APRIL 7 - 9 OFFERING DESIGNER MERCHANDISE AT UP TO 70% OFF

Tickets Available at www.LuckyShops.com
Siren Studios, Los Angeles
Lucky Shops will be benefiting Baby Buggy, the New York City-­based non-­profit organization that provides essential gear, clothing and product to families in need.

WHAT: Lucky, the award winning magazine about shopping and style, hosts its first annual LUCKY SHOPS LA 2011, the West Coast's first look at New York's ultimate shopping event. Now in its eighth year, LUCKY SHOPS has become the benchmark for all shopping events, bringing the pages of the magazine to life with a unique mix of established and up-­and-­coming designer brands at a variety of price points. Lucky's team of experts have carefully edited and selected their favorite fashions, handbags, shoes, jewelry and more with items selling at up to 70% off retail. Shoppers will also enjoy music, refreshments, giveaways and much more!

"This year Lucky Shops goes bi-coastal," says Michelle Myers, Vice President and Publisher of Lucky. "From New York to LA, our readers shop coast to coast, and we're thrilled to bring the ultimate shopping event to Hollywood this April. With the support of the presenting sponsor ZYNC from American Express, our advertising partners, and designer friends, we'll embark on this unprecedented shopping event."

American Express' newest charge card, ZYNC, will provide LA fashionistas access to top designers, including: Ariel Gordon Jewelry, Corey Lynn Calter, Havaianas, House of Harlow 1960 Footwear & Jewelry, Isabel Lu, Luv Aj, Michael Stars, Rebecca Minkoff, Shareen Vintage, V. Vintage Jewelry, and Winter Kate at the "ZYNC Designer District" which will be located on the 3rd floor studio, next to the rooftop of Lucky Shops LA. In celebration of LUCKY SHOPS' Hollywood debut, ZYNC Cardmembers who use their card for their purchases in the "ZYNC Designer District" will receive a limited edition custom tote bag designed especially for ZYNC by Rebecca Minkoff! ZYNC will also provide complimentary valet service for Cardmembers, as well as an on-­site sweepstakes for the chance to win exclusive designer pieces.

New this year, LUCKY SHOPS will feature children's merchandise in conjunction with the debut issue of Lucky Kids.

HauteLook is a proud sponsor of the first-­ever LUCKY SHOPS LA 2011. As a leader in online private sale shopping, HauteLook is excited to team up with Lucky to deliver the latest fashions for women and kids at incredible savings. From March 22-­24, HauteLook members will have an exclusive opportunity to buy tickets for this can't-­miss event.

WHO: LUCKY SHOPS 2011 will feature over 40 designers and retailers from fashion icons to cult favorites to up-­and-­coming brands including Helmut Lang, Theory, Kate Spade, Pour La Victoire, Rebecca Taylor and much more.

WHEN:

VIP SHOPPING PARTY: April 7, 6PM -­ 9PM (By invitation only)
FIRST DIBS FRIDAY: April 8, 12PM - 6PM, $25
SATURDAY SHOP-­A-­THON: April 9, 10AM -­ 5PM, $15

WHERE: Siren Studios, 6063 West Sunset Boulevard, Los Angeles

TO PURCHASE TICKETS VISIT WWW.LUCKYSHOPS.COM OR 1.866.4LUCKYU (1.866.458.2598).

For more information contact Samantha Trenk, Senior Public Relations Director 212.286.6505 samantha_trenk@condenast.com.