1. Vitsoe's Dieter Rams 10 Principles of Good Design Poster
Dieter Rams may be the most iconic—and most quoted–industrial designer around: As the head of design for Braun from the '50s through the '90s, he turned out some of the most revered home accessories (Hifis, coffee makers, calculators, stereos), of the century. While you can see his influence in everything Apple makes today, the only Dieter Rams product that's been in continual production for the past 50-odd years is his ingenious, modular shelving system for Vitsoe. If you love someone a lot, get them started with a system (prices start at $280), or pick up the more portable, 10 Principles of Good Design poster ($40), which is currently exclusively available through Ghostly. Whether you're a designer by trade, these 10 rules still apply.





