How Guys Shop for Valentine's Day

I've always wondered how guys prepare for Valentine's Day, perhaps the girliest holiday on our calendar. So I went to Alexis Isadora of Brooklyn Fox Lingerie to see how men shop at her fabulous store. As I imagined, they wait until the last minute, standing outside lingerie stores in the bitter cold praying that something is still available for their lady friends.

"At Brooklyn Fox Lingerie, we feel every day is a day worthy of wearing a lacy number with seamed stockings. Not everyone shares our sentiments, though—and that's why Valentine's Day is so much fun for us! We get to dress women in sexy numbers that they otherwise think they need an excuse to wear. Most women who come in have a specific vision in mind—that piece of eye candy they've been staring at the past two times they've come in (to buy a basic t-shirt bra) but never dared to try on. As for our more daring customers who do already dress to the nines under their daily outfits? They ask us to find something for them that will really push the envelope. This is where we really have some fun!

Then there are the men. They are lined up outside in the cold ON Valentine's Day in a sweat, waiting for us to open. Some come a few days before, but most really wait until the very last minute. The fun ones are the men who have literally no idea what they want or how bras are sized—"There's a number and a letter?" "Yes, I PROMISE there is a number AND a letter." Hey, I'm not judging—I wouldn't know the first thing about buying a men's dress shirt. They know their neck size? Weird. We get to educate men about sizes and styles and show them a few things we think will excite them and make their partners feel luxurious. Then there are the men who are like bulls charging at the target—they know their partner's size down to the millimeter and have looked though our website thoroughly and picked out a set. It's that set or nothing.

No matter what type of shopper comes in, we know these couples end up having a passionate evening and we hope to take some credit for facilitating! After five years in business, some men have come back and admitted that their babies were conceived after they tore off one of the gifts they had just paid for at Brooklyn Fox. And that is a happy Valentine's Day." - Alexis Isadora, Owner/Buyer, Brooklyn Fox Lingerie

Jenny Altman is a fashion editor at large and expert in intimates and fashion. As the Chic Executive Officer of, she has represented brands such as Chantelle, Spanx and Wolford. As a bra-fitter and style expert, she has consulted for websites like, hosted events for retailers such as Bergdorf Goodman and worked as a market editor at Oprah, People StyleWatch and of course, Lucky. Jenny instantly "sizes up" women everywhere and is on a mission to help women find their right size—one bra at a time!