WATCH: Scatter My Ashes at Bergdorf's Is Like Charlie and the Chocolate Factory for Shopping Addicts
Bergdorf Goodman is basically fashion heaven for window shoppers and big spenders alike. Founded in 1899 by Herman Bergdorf and Edwin Goodman, It's the crème de la crème of luxury department stores—fashion addicts want to shop there, and designers want their clothing on the racks. Scatter My Ashes at Bergdorf's, a documentary about the iconic Fifth Avenue emporium, gives audiences a behind-the-scenes glimpse into one of America's most revered retailers. Titled after Victoria Robert's New Yorker cartoon of a socialite proclaiming, "I want my ashes scattered at Bergdorf's," the film shows what a critical fixture the store has become to the fashion world, from the stunning window displays to the collections of haute couture.
Sumptuous visuals (and we don't just mean the ever-glowing Mr. Tom Ford) accompany the fabled history of the store founded in the Vanderbilt mansion. Oscar de la Renta, Karl Lagerfeld, Marc Jacobs and dozens of others make rare onscreen appearances in the doc, while Michael Kors and Bobbi Brown reveal how they were discovered by BG's Senior Vice President Linda Fargo. Gilles Mendel (of J. Mendel) even recalls writing letters to Fargo pleading with her to buy his collection. (Eventually, she did).
In addition to featuring a plethora of designers, the film also offers insight into the lives of Bergdorf employees, like retail legend Betty Halbreich. As the top personal shopper at Bergdorf's whose clients have included Estée Lauder and Joan Rivers, Halbreich is known for her impeccable taste and sharp wit. When asked what she would be doing if she didn't work at Bergdorf's, Halbreich promtly replies, "Drinking." (Fun fact: Lena Dunham is rumored to be working on an HBO comedy series based on Halbreich's memoir, Secrets of a Fashion Therapist.)
Watch the trailer for Scatter My Ashes at Bergdorf's below, and be sure to catch it in select theaters starting on May 3!