One Woman's Quest to Wear Abercrombie & Fitch Every Day for a Whole Year

Over the weekend, a friend of mine asked me what designer I would wear if I could only choose one for the rest of my life. I sat there, dumbfounded, trying to think of a reasonable answer. I ended up saying Ami, if we were to pretend money was no object. But do you know what label never crossed my mind? Abercrombie & Fitch. Not once did the maker of electric turquoise hoodies, shrunken shirts and shredded jeans pop into my head. And trust me, I went through that phase just like every other teenager desperate for approval and popularity.

When I saw VICE's interview with Amanda Schmidt, a performance artist who has vowed to wear A&F every day for a full year, I was intrigued by her dedication. She's certainly not their typical style, but given all the hot water they've gotten into recently, that's probably a good look for them. She, like many of us, probably recalls a time when people who wore A&F tormented others in their bid for high school domination. As part of her mission, she's documenting every single look on tumblr.

Read the full interview on and keep up with Amanda's daily outfits at Abercrombie & Fitch Fierce.