Minkettes, Rejoice: Rebecca Minkoff's Getting Into the Denim Game!

When it comes to brand loyalty, Rebecca Minkoff's legions of fan—or "Minkettes," as they're known—pretty much take the proverbial cake. They've been known to stand for hours in line for her sample sales, amass her multi-zipped carryalls with all the enthusiasm of a rare coin collector and comment daily on all of the NYC designer's social media platforms. And now, Minkettes—and denim devotees everywhere, for that matter—have something new to obsess over, because Rebecca Minkoff has just launched her first collection of jeans.

The five styles include a boyfriend jean, two skinnies and two shorts, each of which is named after a street in Manhattan (the Jane Skinny Jean, the Mercer Boyfriend Jean, the Crosby Short) and comes in five color ways (we're particularly partial to the bird- and paisley-covered bandana print). And since you'll need something new to pair with your blues, the line also includes two super-soft tees.

As if that weren't enough to convince us to pick up a pair likerightnow, Minkoff's new line also has charitable roots. With each purchase from the denim collection, a donation will be made to Share Our Strength's No Kid Hungry campaign, a movement to end child hunger, that'll connect a child in need with up to 20 meals. Considering Minkoff's a new mom herself, we're not surprised that this particular cause hits close to home for the designer.

Click through to shop the new collection—and help give back at the same time.