Ruche's Bridal Sale Is Full of Expensive-Looking Gowns Under $400

Engaged ladies on a budget, this is your moment! Ruche's affordable-at-full-price-but-ridiculously-cheap-on-sale bridal section is offering an additional 40 percent off everything with the code BRIDAL40 at checkout. That includes all dresses (both those for brides and bridesmaids; in regular and plus sizes; previously marked down and not), accessories (vintage-y pumps, floral headpieces and more), decor (check out this tiered dessert stand worthy of a French bakery, now $20.99!) and gifts (so yeah, send this link to your friends, too). Really, the only downside is that the offer ends Wednesday, July 3, at 11:59 PM (PST), so there's no time to be indecisive.

To get you started, I've found seven gowns so pretty that even I, a happily-married girl, am tempted to order one; with the markdown applied, each costs less than $400. Click through the gallery below to shop my picks now, and visit to browse everything.

Looks so simple, but still makes a statement.