On the Road Mascara School
Shopping for a gorgeous though out-of-my-price-range coffee table at Room in Tribeca, I turned onto Church Street and was shocked to see a futuristic RV/makeup counter, emblazoned with the Maybelline logo, surrounded by dozens of women. They were all trying on mascara and chatting with makeup artists. I elbowed through and tried XXL Curl, which made my lashes super long and completely negated the need for an eyelash curler. The van is now taking off across the country, giving out samples, coupons, and makeup tips. This weekend, they're heading down to Washington DC, stopping at Target in Alexandria tomorrow, Union Station Friday, and Rite Aid in Laurel, MD Saturday.
—Dawn Spinner, associate beauty editor
October 18, 2007
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