ecookie

This modern space brings sleek, urbane style to sunny Venice Beach.

by Laurel Pinson

Though its bright aqua walls, tiki bar checkout counter, and beachy 1960s-modern decor are a nod to California's quintessentially relaxed, bohemian aesthetic, Ecookie is actually one of L.A.'s best resources for pieces by on-the-cusp New York designers. Owner Elaine Francisco, who developed her keen eye for burgeoning talent while working at YM and Cargo, feels strongly that the two coasts have more in common than most people think. "Venice really reminds me of New York neighborhoods like the West Village and Nolita—it's artsy, understated, and incredibly unique." That's precisely the attitude at her expertly curated store, which features a mix of separates by Crispin & Basilio and Madison Marcus, alongside vibrant, vintage-inspired jewelry from Lulu Frost and Iosselliani. 1639 Abbot Kinney Blvd., 310-392-2135, ecookieny.com