knit wit

This long-standing Philadelphia resource stocks hard-to-find international labels alongside excellent basics.

Knit Wit
Rebecca Greenfield
It's hard for an independent boutique to remain perfectly on-trend over several years, let alone decades, and this brilliant little store has been a Rittenhouse Square hit for over 38 years. Its longevity—and faithful customer base—is the result of owner Ann Gitter's unerring eye: "We focus on basics with a twist, nothing too trendy or overdesigned," she says. This simple aesthetic has earned Knit Wit a reputation as a top spot for American and European brands—from J Brand denim and Ella Moss tees to lush dresses by Robert Rodriguez and the newly relaunched Biba. In addition to the sleek Walnut Street flagship, the shop has three other locations, including a just-opened space in Bryn Mawr. 1718 Walnut St., 215-564-4760, knitwitonline.com

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