Looc

Channeling a French maritime-meets-East Coast prep sensibility (anchors and croquet sets both figure in the decor), this South End retailer manages to be supremely cute and completely elegant at the same time. The neutral-toned goods strike the same refined note: Lerario Beatriz thick cotton tunics and wispy Vanessa Bruno blouses line the racks.
12 Union Park St., South End, 617-357-5333