Florence & Rome Shopping Guide

Rome

Missoni

Signature style: Bright, bohemian zigzag knits.
78 Piazza di Spagna, 011-39-06-6792555

Products: Women's Clothes, Bags
Type of Store: Boutique

Patrizia Pepe

Signature style: Chic, fashion-forward garments, like sequin-detail chiffon tops ($110) and slim stovepipe trousers.
1 Via Frattina, 011-39-06-6784698

Products: Women's Clothes, Bags
Type of Store: Boutique

Prada

Signature style: Unexpected and always refined, with a definite vintage feel.
92/95 Via Condotti, 011-39-06-6790897

Products: Lingerie/Loungewear, Swimwear, Women's Clothes, Shoes, Bags, Jewelry, Beauty
Type of Store: Boutique

Abiti Usati

Root around this musty and cavelike vintage shop for impressively broken-in leather jackets, slouchy boots, and screen-print tees. Prices average $80 for a jacket, $15 for a shirt. (We had big eyes for a stunning patchwork snakeskin clutch priced at only $36.)
35 Via del Governo Vecchio, 011-39-06-68307105

Products: Denim, Women's Clothes, Vintage, Shoes, Bags, Jewelry
Type of Store: Boutique

Degli Effetti

Sleek, spare, and full of carefully arranged designer garments, this near-the-Pantheon shop is a worthwhile destination for Jimmy Choo shoes, Stella McCartney jeans, and-when the occasion arises-excellent sales.
93 Piazza Capranica, 011-39-06-6791650, deglieffetti.com

Products: Denim, Women's Clothes, Shoes, Bags
Type of Store: Boutique

Dell'Alta Moda

Discount

Although it's a tourist favorite, this outlet boutique has a reputation for its consistently designer-heavy stock-Fendi, Versace, and more. Worth a dig.
14/16A Via Gesù e Maria 011-39-06-3613796;
87/88 Via Agostino Depretis, 011-39-06-47825672


Products: Denim, Women's Clothes, Shoes, Bags, Jewelry
Type of Store: Outlet

Dress Agency

This is the go-to spot in Rome for consigned designer clothing. (We found a Prada sundress for only $60.)
1B Via del Vantaggio, 011-39-06-3210898; 5A Via Plana, 011-39-06-8080522

Products: Women's Clothes, Shoes, Bags, Jewelry
Type of Store: Consignment/Resale, Designer Discount

FFI Fatta Fabbrica Italiana

This centrally located shop showcases its thoroughly affordable line of bright nylon, leather-handle totes. Pick up a few in different sizes, as prices start at only $10.
53 Via Vittoria, 011-39-06-69190882

Products: Bags
Type of Store: Boutique

Gente

Sprinkled throughout the city, the Gente boutique chain has cultivated a loyal following for its inspired mix of European labels big (Marni, Missoni) and small (DSquared, Jamin Puech).
Our two favorite locations are the ones on Via Frattina (near the Piazza di Spagna) and Via Cola di Rienzo (in the same hood as the Vatican). 69 Via Frattina, 011-39-06-6789132

Products: Women's Clothes, Shoes, Bags, Jewelry
Type of Store: Boutique

Jam

Constantly packed, this bustling, energetic store fills multiple stories and a block-wide space with funky, inexpensive jewelry (from $3 to $30), Fake London jeans, and so much more. Highly recommended—we went in for a peek and ended up staying for more than an hour.
1/2 Galleria Alberto Sordi, 011-39-06-6784209

Products: Denim, Women's Clothes, Shoes, Bags, Jewelry
Type of Store: Boutique
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