This cult denim labe from Gothenburg, Sweden, pioneered the skinny jean as we know it. All of their styles are unisex—but made to fit and flatter both sexes equally—so you’re bound to find one pair you love no matter your style. Best, of all their commitment to ecologically responsible production practices and using organic cotton make this brand a guilt-free indulgence.
Best Denim Stores in America
What could be more American than denim? From indie boutiques to mainstream classics, we round up the country's best spots for getting your jeans fix.
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It's still subtle enough for day or night.
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And they don't require a UV light!