Hollywood : Lucky Magazine

Some Odd Rubies

Serene and understated, the airily populated racks here are suspended from the ceiling, lending the illusion that they're floating. Find a slew of the halter dresses and blouses—sewn from one-of-a-kind fabrics—that made the threesome behind this bicoastal boutique famous, alongside bits from other talents, like L.A. native Whitley Kros' tunics in bright blue and Liz McClean's tiered maxi gowns.
1937½ Hillhurst Ave., 323-644-9088

South Willard

This shop is devoted to underexposed designers. Standouts include L.A.'s Oumi, New York-based Rachel Comey, Alexander Herchcovitch, and Rag & Bone. Best of all: Most pieces are exclusives.
8083 W. Third St., 323-653-6153, southwillard.com

Products: Denim, women's clothing, tabletop, gifts/design
Type of Store: Boutique

The Circle

Originally a weekends-only, word-of-mouth sample sale, this Silverlake spot is now a full-fledged store offering past season goods from L.A. talents (Mon Petit Oiseau, Rachel Pally, and more).
2395 Glendale Blvd., 323-665-5336

Products: Denim, women's clothing
Type of Store: Designer discount

The Way We Wore

Stylists count on this well-curated new store teeming with impeccable gowns, everyday shift dresses, and handpainted circle skirts.
334 S. La Brea Ave., 323-937-0878, thewaywewore.com

Products: Women's clothing, vintage, jewelry
Type of Store: Boutique

World Denim Bar

This spacious spot stocks the city's largest selection of jeans, with more than 30 lines on offer. Find offerings by J Brand, Goldsign, and Cheap Monday, along with exclusive styles from Julian Red and Paige Premium. You can also custom-design your own pair of jeans ($350) here (ask about the laser machine to scan and measure your body to form a digital pattern for optimal-fitting jeans!).
160 S. La Brea Ave., 323-935-3154

Products: Denim
Type of Store: Boutique

Yolk

This Silverlake stalwart's motto, "New design is hatching all the time," is reflected in its ever-evolving selection. A recent visit turned up new-to-the-store Marimekko kitchenware and Stokke circular cribs, along with crowd-pleasing bright linens, glamorous coffee-table books, and bold paper goods.
1626 Silverlake Blvd., 323-660-4315, yolk-la.com

Products: Decorative/lighting, furniture, linens, tabletop, books/stationery, gifts/design
Type of Store: Boutique

Zipper

This mod store stocks an unusual mix of the zany and the elegant, from ladybug nail clippers to luxe wooden floor mats—and it always has the coolest things months before other shops.
8316 W. Third St., 323-951-0620, zippergifts.com

Products: Antiques, decorative/lighting, linens, tabletop, books/stationery, gifts/design
Type of Store: Boutique

American Rag

Once upon a time this spot was a warehouse-size vintage store, and vestiges of its secondhand past remain in select racks of wearables from the '60s and '70s. But we also shop here for its massive, spot-on selection of new clothing by the likes of Rebecca Taylor, See by Chloé, Clu, and Marc by Marc Jacobs.
150 S. La Brea Ave., 323-935-3154

Products: Women's Clothing
Type of Store: Boutique

Apothia

A boutique within a boutique, this may be the premier spot in the country for hard-to-find beauty products, known for its selection and for being the first to stock lines that end up being hugely successful, including Hard Candy and Philip B.
8118 Melrose Ave., 877-276-8442, apothia.com

Products: Beauty Accessories
Type of Store: Boutique

Chapman Radcliff

Proprietor/decorator Ruthie Sommers' cottagelike shop is favored for its well-kept '60s and '70s furniture and groovy lighting fixtures.
517 N. La Cienega Blvd., West Hollywood, 310-659-8062

Products: Antiques,. decorative/lighting, furniture, tabletop
Type of Store: Boutique