New York Shopping Guide

Big Chains and Single Labels

Built by Wendy

Chicago native Wendy Mullin turns out pieces influenced by iconic American imagery and themes—Mount Rushmore, prep school, or summer camp—and her garments feature simple, flattering cuts and offbeat details.
7 Centre Market Pl. (between Broome and Grand Sts.), 212-925-6538, builtbywendy.com for more information

Products: Denim, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

Daryl K

Downtown standout Daryl Kerrigan turns out stunningly chic, streamlined garments with a rock-and-roll edge. This season, she was inspired by the bands Black Sabbath and the Velvet Underground.
21 Bond St. (between Lafayette St. and Bowery), 212-529-8790,
darylk.com for more information

Products: Women's Clothing
Type of Store: Boutique

American Apparel

Simple, stretchy tops, skirts, dresses, underwear, and more, in a rainbow of colors, are what American Apparel does best. Its Lower East Side location has the most night-owlish hours in the city: until 12 AM on Friday and Saturday.
183 E. Houston St. (at Orchard St.), 212-598-4600, americanapparel.net

Products: Lingerie/Loungewear, Women's Clothing
Type of Store: Boutique
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