New York Shopping Guide

Big Chains and Single Labels

Fendi

Fans of Fendi's trademark double-F "Zucca" pattern will find it here in a stunning range of goods; especially noteworthy are the colored metallic-trim bags.
677 Fifth Ave. (between 53rd and 54th Sts.), 212-759-4646, fendi.com

Products: Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

Gucci

There's nothing lacking here: Browse a full selection of bags, including the newest logo styles, plus the complete line of clothing.
725 Fifth Ave. (at 56th St.), 212-826-2600, gucci.com

Products: Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty
Type of Store: Boutique

Olive & Bette's

With its carousel-like look (candy-striped walls, pink floral dressing room curtains) and huge selection of everything from Primp thermal tees to Rachel Pally jersey dresses, this biggest branch of the local chain is our hands-down favorite.
1070 Madison Ave. (at 81st St.), 212-717-9655, oliveandbettes.com

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Bags, Jewelry, Beauty
Type of Store: Boutique

Forever 21

It's unbelievable how inexpensive—and on-trend—the clothing is here (the majority of the merchandise is under $30). The huge SoHo location is its newest in the city.
568 Broadway (at Prince St.), 212-941-5949, forever21.comfor store information

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Designer Discount, Chain

Uniqlo

The formula at this recent arrival from Japan: Keep the inside of the store ultra-simple to focus the attention on the highly affordable, unfussy, super-cool clothing. Its under-$100 cashmere line is especially popular.
546 Broadway (between Prince and Spring Sts.), 917-237-8811, uniqlo.com

Products: Denim, Women's Clothing, Shoes, Bags
Type of Store: Boutique

Costume National

Italian by design but imbued with a Japanese sensibility, this line favors a neutral palette and loose yet tailored shapes. Especially great are its shoes and bags.
160 Mercer St. (between Prince and Houston Sts.), 212-431-1530, costumenational.com

Products: Women's Clothing, Shoes
Type of Store: Boutique

Jill Stuart

New York-based Stuart always brilliantly interprets the season's trends.
100 Greene St. (between Prince and Spring Sts.), 212-343-2300, jillstuart.com

Products: Denim, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty
Type of Store: Boutique

Kate Spade

Famous for her simple, structured handbags—but don't overlook her equally outstanding shoe line.
454 Broome St. (at Mercer St.), 212-274-1991, katespade.com

Products: Shoes, Bags, Beauty
Type of Store: Boutique

Ksubi

Started in Australia by a few surfer friends (and formerly known as Tsubi), this reliably hip streetwear label is best known for its super-skinny stretch jeans.
219C Mulberry St. (between Prince and Spring Sts.), 212-334-4690, ksubi.com for more information

Products: Denim, Women's Clothing
Type of Store: Boutique

Marc Jacobs

The superstar American designer's SoHo store is devoted to his higher-end line (for his Marc by Marc Jacobs boutiques, see the West Village map).
163 Mercer St. (between Houston and Prince Sts.), 212-343-1490, marcjacobs.com for more information

Products: Denim, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty
Type of Store: Boutique
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