Big Chains and Single Labels : Lucky Magazine

Ksubi

Started in Australia by a few surfer friends (and formerly known as Tsubi), this reliably hip streetwear label is best known for its super-skinny stretch jeans.
219C Mulberry St. (between Prince and Spring Sts.), 212-334-4690, ksubi.com for more information

Products: Denim, Women's Clothing
Type of Store: Boutique

Marc Jacobs

The superstar American designer's SoHo store is devoted to his higher-end line (for his Marc by Marc Jacobs boutiques, see the West Village map).
163 Mercer St. (between Houston and Prince Sts.), 212-343-1490, marcjacobs.com for more information

Products: Denim, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty
Type of Store: Boutique

Marni

Witty and inventive, this Italian luxury label's clothes and accessories are known for their voluminous shapes and playful details.
161 Mercer St. (between Houston and Prince Sts.), 212-343-3912, marni.com

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

Miu Miu

The younger, lower-priced offshoot of Prada mixes sporty and feminine influences (and right now is turning out some pretty incredible bags).
100 Prince St. (between Mercer and Greene Sts.), 212-334-5156, miumiu.com for more information

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

Rebecca Taylor

We're huge fans of her clothes—soft dresses and floaty tops that are frilly and feminine but still so wearable. You'll find the full collection at their Nolita boutique.
260 Mott St. (between Houston and Prince Sts.), 212-966-0406, rebeccataylor.com

Products: Women's Clothing
Type of Store: Boutique

Reiss

This London import is an unfailingly trend-nailing resource for work-to-cocktail-hour dresses, elegant coats, and dressed-up sweaters.
387 W. Broadway (between Spring and Broome Sts.), 212-925-5707, reiss.co.uk for more information

Products: Women's Clothing
Type of Store: Boutique

Scoop

This 10,000-square-foot mega-Scoop (the largest in the city) spans an entire block, from Broadway to Mercer Street.
473-475 Broadway (between Broome and Grand Sts.), 212-925-3539, scoopnyc.com

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty
Type of Store: Boutique

Eryn Brinié

Though it sounds like it must be Irish, this late 2008 arrival is actually from Korea. And while one might occasionally stumble upon the lone Eryn Brinié piece at a boutique, a whole concept store is extremely exciting, if only because almost all of the on-point, generally ethereal looks—from sequined slouchy tanks to long, folowing dresses—sell for under $150.501 Broadway SOHO 212-308-6134, erynbrinie.com

A Detacher

The pieces from Mona Kowalska's 10-year-old collection—multi-layer dresses, austere jackets—are intimidating on the hanger. But on the body, they're perfectly constructed, deeply flattering, and telegraph a sophisticated, slightly unfinished sensibility. Her flagship shop is one of the most serene spaces in Nolita, outfitted with a shimmering wall of tiles, a lime green map of the world, and a gorgeously dressed-down assortment of accessories. 262 Mott St. NOLITA 212-625-3380

A.P.C.

Streamlined, classic, and utterly French, this beloved Parisian line has a serious following on both sides of the Atlantic. You can always count on it for a slim-cut trench, a cotton smock, or detail-free jeans.
131 Mercer St. (between Prince and Spring Sts.), 212-966-9685, apc.fr

Products: Women's Clothing
Type of Store: Boutique