New York Shopping Guide

Big Chains and Single Labels

Eryn Brinié

Though it sounds like it must be Irish, this late 2008 arrival is actually from Korea. And while one might occasionally stumble upon the lone Eryn Brinié piece at a boutique, a whole concept store is extremely exciting, if only because almost all of the on-point, generally ethereal looks—from sequined slouchy tanks to long, folowing dresses—sell for under $150.501 Broadway SOHO 212-308-6134, erynbrinie.com

American Apparel

Simple, stretchy tops, skirts, dresses, underwear, and more, in a rainbow of colors, are what American Apparel does best. Its Lower East Side location has the most night-owlish hours in the city: until 12 AM on Friday and Saturday.
183 E. Houston St. (at Orchard St.), 212-598-4600, americanapparel.net

Products: Lingerie/Loungewear, Women's Clothing
Type of Store: Boutique

Daryl K

Downtown standout Daryl Kerrigan turns out stunningly chic, streamlined garments with a rock-and-roll edge. This season, she was inspired by the bands Black Sabbath and the Velvet Underground.
21 Bond St. (between Lafayette St. and Bowery), 212-529-8790,
darylk.com for more information

Products: Women's Clothing
Type of Store: Boutique
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