New York Shopping Guide

Lower East Side and East Village

Maryam Nassir Zadeh

Though this 2008 arrival, which sits in a raw, industrial-flavored spot, is arguably best known for its outstanding edit of clothing (names like Isabel Marant, Acne, and Vena Cava are all here), its displays are pretty breathtaking, too. Opalescent peacock feathers are arranged next to chunks of white coral in mini-vignettes on the floor, and undulating tables cast out of concrete hold geometric necklaces and tiny antique figurines. 123 Norfolk St. LES 212-673-6405, maryamnassirzadeh.com

Pas de Deux

Men's boutique Odin burst onto the shopping scene in 2004, transforming the closets of legions of NYC guys overnight. Eddy Chai and Paul Birardi have a real vision for what's cool, and it's equal parts laid-back and tailored. When they turned their attention to women last September, they created a boudoir-like Alice in Wonderland space, where cubbies hold Loeffler Randall heels and stunning silk shifts from Wayne. Bonus: Den, two doors down, is an outlet for both stores. 328 E. 11th St. EAST VILLAGE 212-475-0075

The Reformation

The premise of this brand-new spot from designer Yael Aflalo is to turn dead-stock fabric into turn-of-the-century-esque pieces, such as silk camisoles with lace-inset backs and simple chiffon jackets. The new line fits right in with the actual vintage items on the wrought-iron racks, like black slips that have been artfully reworked into dropwaist dresses. 143 Ludlow St. LES 646-448-4925

Daha Vintage

The emphasis here is on vintage footwear and handbags—'70s boots, perfectly ladylike '60s heels—though there are also multiple racks of similarly downtown-inflected blouses and dresses. 175 Orchard St. LES 212-388-1176

Narnia Vintage

This sliver of a spot is particularly well-loved for sticking to current trends: It's all vintage inside, but nothing ever feels dated. 161 Rivington St. LES 212-979-0661

Pilgrim

This brand-new endeavor on the outer edge of the Lower East Side is home to Bonnie Cashin—designed Coach bags and Courrèges shifts, along with a house collection of '60s-inspired silhouettes. 70 Orchard St. LES 212-463-7720

Atomic Passion

This shop is filled with fabulous shoes from the '20s through the '80s, including Betty Paige-esque pumps and outrageous Hollywood-hooker styles.
430 E. Ninth St., 212-533-0718

Products: Vintage, Shoes
Type of Store: Boutique

Azaleas

Sweet lingerie and comfy-yet-foxy loungewear make this a beloved spot.
223 E. 10th St. (btw. First/Second Aves.), 212-253-5484, azaleasnyc.com

Products: Lingerie/Loungewear
Type of Store: Boutique

Fab 208 NYC

This is the place for indie-girl finds like skull-print undies and cute miniskirts.
75 E. Seventh St. (btw. First/Second Aves.), 212-673-7581, fab208nyc.com

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

Fabulous Fanny's

This shop feels like a tiny walk-in closet, packed with costumey shapes (like rhinestone-studded cat's eyes) and rare finds from labels like Alain Mikli.
335 E. Ninth St., 212-533-0637, fabulousfannys.com

Products: Vintage
Type of Store: Boutique
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