Lower East Side : Lucky Magazine

Azaleas

Sweet lingerie and comfy-yet-foxy loungewear make this a beloved spot.
223 E. 10th St. (btw. First/Second Aves.), 212-253-5484, azaleasnyc.com

Products: Lingerie/Loungewear
Type of Store: Boutique

Fab 208 NYC

This is the place for indie-girl finds like skull-print undies and cute miniskirts.
75 E. Seventh St. (btw. First/Second Aves.), 212-673-7581, fab208nyc.com

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

Fabulous Fanny's

This shop feels like a tiny walk-in closet, packed with costumey shapes (like rhinestone-studded cat's eyes) and rare finds from labels like Alain Mikli.
335 E. Ninth St., 212-533-0637, fabulousfannys.com

Products: Vintage
Type of Store: Boutique

GOMINYC

Discover genuinely cool earth-friendly accoutrements here, like stuffed animals made from old sweater bits and sturdy leather totes dyed with environmentally sensitive pigments.
443 E. Sixth St. (at Ave. A), 212-979-0388, gominyc.com

Products: Denim, Women's Clothing, Shoes, Bags
Type of Store: Boutique

Marmalade

Everything at this colorful spot has been sourced from the '70s and '80s with the exception of owner Hannay Kurland's adorable patterned tops. Find sequin-bedecked party dresses, loads of loose knit sweaters, and slouchy ankle boots.
172 Ludlow St., 212-473-8070

Products: Vintage, Women's Clothing, Shoes, Bags
Type of Store: Boutique

New York Adorned

Part tattoo parlor, part jewelry boutique, this East Village stalwart—which just unveiled a new outpost in Brooklyn—is where fashion-industry insiders get inked or at the very least snag exotically worked necklaces. Turn here for intricate hammered gold earrings by owner Lori Leven and rough-cut gems set into gaping claws by Elizabeth Thompson. 47 Second Ave. EAST VILLAGE 212-473-0007; 376 Bedford Ave. WILLIAMSBURG 718-782-0007

Dear Rivington

Shopping at this newly relocated spot feels akin to visiting the closet of an avant-garde Miss Havisham: It's washed with white paint, and a giant Victorian birdcage sits in the front, overflowing with yards of frothy tulle. There's a mix of vintage, plus the house line of interestingly cut ivory-hued vests and slouchy dresses. A slick second level hosts an array of home pieces, like lighting fixtures and stationery. 95 Rivington St. Les 212-673-3494

Eva

Eva's exciting re-emergence on the Bowery this March (it shuttered its Mulberry Street location last year) brings a much-needed shopping infusion to the underserved East Village. Filling a sliver of a space, the selection reflects a slick, indomitably progressive aesthetic, as evidenced by brands such as Henrik Vibskov, Staerk, and Samantha Pleet. 355 Bowery EAST VILLAGE 212-925-3890

Factoriem

Marked by a small neon sign and a jumble of oversize spools of thread, Factoriem operates a bit like a co-op for a handful of nascent labels. Exotically patterned, intricately tailored dresses and tops from Wakana Koike's line Mew (she used to design prints for Tsumori Chisato) and totes blanketed in silver sequins by JF and Son are standouts. 179 Orchard St. LES 212-673-3913

Gargyle

Late last year, the owners of what was formerly just an online venture stocking hard-to-find labels figured they might as well transform their street-level showroom into a shoppable boutique. What it lacks in decor it makes up for in its exceptionally cool items, including Wood Wood cardigans, Karen Walker shifts, and United Bamboo boots. 16A Orchard St. LES 917-470-9367, gargyle.com