New York Shopping Guide

Lower East Side and East Village

Marmalade

Everything at this colorful spot has been sourced from the '70s and '80s with the exception of owner Hannay Kurland's adorable patterned tops. Find sequin-bedecked party dresses, loads of loose knit sweaters, and slouchy ankle boots.
172 Ludlow St., 212-473-8070

Products: Vintage, Women's Clothing, Shoes, Bags
Type of Store: Boutique

New York Adorned

Part tattoo parlor, part jewelry boutique, this East Village stalwart—which just unveiled a new outpost in Brooklyn—is where fashion-industry insiders get inked or at the very least snag exotically worked necklaces. Turn here for intricate hammered gold earrings by owner Lori Leven and rough-cut gems set into gaping claws by Elizabeth Thompson. 47 Second Ave. EAST VILLAGE 212-473-0007; 376 Bedford Ave. WILLIAMSBURG 718-782-0007

La Petite Coquette

The stock at this lingerie boutique is sexy and bold and there's a wide range of prices.
51 University Pl., 212-473-2478, thelittleflirt.com

Products: Lingerie/Loungewear
Type of Store: Boutique

Physical Graffiti

If you're looking for great deals on cute, no-name finds, come here for a wide selection of dresses from the '70s and '80s, and a variety of other well-chosen pieces from the '40s through the '80s. Average price is around $40 (and don't miss the $5 rack).
96 St. Marks Pl., 212-477-7334

Products: Vintage, Women's Clothing
Type of Store: Boutique

Tahir Boutique

This is the perfect vintage store for those who are afraid to wear vintage: You'll find lots of waiting-to-be-incorporated-into-your-wardrobe pieces that are unique without being over the top.
75 Orchard St. (btw. Broome/Grand Sts.), 212-253-2121

Products: Vintage, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

Browne & Co.

This quiet landmark is equipped with letterpresses from 1844, and prints affordable and lovely stationery, invitations, and business cards. Also find bits of New York-centric ephemera like reproduction 19th-century maps, alongside John Derian paperweights and gold-plated seals.
211 Water St., 212-748-8651

Products: Books/Stationery, Gifts/Design
Type of Store: Boutique

Dear Rivington

Shopping at this newly relocated spot feels akin to visiting the closet of an avant-garde Miss Havisham: It's washed with white paint, and a giant Victorian birdcage sits in the front, overflowing with yards of frothy tulle. There's a mix of vintage, plus the house line of interestingly cut ivory-hued vests and slouchy dresses. A slick second level hosts an array of home pieces, like lighting fixtures and stationery. 95 Rivington St. Les 212-673-3494

Eva

Eva's exciting re-emergence on the Bowery this March (it shuttered its Mulberry Street location last year) brings a much-needed shopping infusion to the underserved East Village. Filling a sliver of a space, the selection reflects a slick, indomitably progressive aesthetic, as evidenced by brands such as Henrik Vibskov, Staerk, and Samantha Pleet. 355 Bowery EAST VILLAGE 212-925-3890

Factoriem

Marked by a small neon sign and a jumble of oversize spools of thread, Factoriem operates a bit like a co-op for a handful of nascent labels. Exotically patterned, intricately tailored dresses and tops from Wakana Koike's line Mew (she used to design prints for Tsumori Chisato) and totes blanketed in silver sequins by JF and Son are standouts. 179 Orchard St. LES 212-673-3913

Gargyle

Late last year, the owners of what was formerly just an online venture stocking hard-to-find labels figured they might as well transform their street-level showroom into a shoppable boutique. What it lacks in decor it makes up for in its exceptionally cool items, including Wood Wood cardigans, Karen Walker shifts, and United Bamboo boots. 16A Orchard St. LES 917-470-9367, gargyle.com
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