Midtown East and Upper East Side : Lucky Magazine

Gap

Smack in the center of the retail action on Fifth Avenue is Gap's most atmospheric NYC branch, and it has a huge stand-alone section for the (Product) Red line.
680 Fifth Ave. (at 54th St.), 212-977-7023, gap.com

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty
Type of Store: Boutique

Ludivine

Specializing in super-refined French brands like Vanessa Bruno, Ludivine Gregoire's West Village boutique has been a massive success with all the like-minded, gamine girls in the neighborhood. Earlier this year, she opened a second, much larger shop on the Upper East Side. 172 W. Fourth St. WEST VILLAGE 646-336-6576; 1216 Lexington Ave. UES 212-249-4053, boutiqueludivine.com

Otte

When neighborhood girls need a last-minute party dress or a vacation-worthy tunic, this is where they go. Otte traffics in the sort of effortlessly pretty pieces that seamlessly integrate into any wardrobe, whether it's a 3.1 Phillip Lim skirt or Current/Elliott jeans. 121 Greenwich Ave. WEST VILLAGE 212-229-9424; 1281 Madison Ave. UES 212-289-2644; 132 N. Fifth St. WILLIAMSBURG 718-302-3007, otteny.com

Edit

There are only a handful of great boutiques on the Upper East Side (probably because of the top-notch department stores and hardcore high-end designer boutiques in the area), which makes it easy for Edit to stand out. But it could pull its weight anywhere in town, as it offers two floors of standout names like Derek Lam and Marchesa. 1368 Lexington Ave. UES 212-876-1368, editfashion.com;