New York Shopping Guide

Midtown East and Upper East Side

Zara

Its downtown locations seem to get more attention, and that's fine by us: It means the Lexington Avenue shop has less-picked-over merchandise and fewer weekend and after-work shoppers to contend with.
750 Lexington Ave. (at 59th St.), 212-754-1120, zara.com for more information

Products: Denim, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

Ludivine

Specializing in super-refined French brands like Vanessa Bruno, Ludivine Gregoire's West Village boutique has been a massive success with all the like-minded, gamine girls in the neighborhood. Earlier this year, she opened a second, much larger shop on the Upper East Side. 172 W. Fourth St. WEST VILLAGE 646-336-6576; 1216 Lexington Ave. UES 212-249-4053, boutiqueludivine.com

Otte

When neighborhood girls need a last-minute party dress or a vacation-worthy tunic, this is where they go. Otte traffics in the sort of effortlessly pretty pieces that seamlessly integrate into any wardrobe, whether it's a 3.1 Phillip Lim skirt or Current/Elliott jeans. 121 Greenwich Ave. WEST VILLAGE 212-229-9424; 1281 Madison Ave. UES 212-289-2644; 132 N. Fifth St. WILLIAMSBURG 718-302-3007, otteny.com

Edit

There are only a handful of great boutiques on the Upper East Side (probably because of the top-notch department stores and hardcore high-end designer boutiques in the area), which makes it easy for Edit to stand out. But it could pull its weight anywhere in town, as it offers two floors of standout names like Derek Lam and Marchesa. 1368 Lexington Ave. UES 212-876-1368, editfashion.com;
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