Designer Emma Fletcher picked her mother's maiden name when deciding what to call her label, which is just one of the ways this well-loved collection nods to the past. Sweet and ladylike silhouettes cut from delicate floral and lace fabrics are the linchpin of her line, and all are showcased in her cozy shop. 173 Elizabeth St. NOLITA 212-966-8484, lyellnyc.com
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Bright blue and so cool.
A handy cheat sheet for cap fans.
Because you don't want to smell like the beach...when you're not at the beach.
When it's too hot for pants and too breezy for skirts.
They're also the perfect July Fourth accessories.