Nolita/SoHo/Tribeca/Chinatown : Lucky Magazine

Coclico

A recent expansion nearly doubled the size of this unassuming Nolita stalwart, which is the home of the popular shoe line of the same name. The shop also carries heels from other labels like Chie Mihara, along with two racks of bohemian-inflected clothing, including embroidered Aoyama Itchome tunics, Mociun rompers, and floral-patterned Paul & Joe blouses. 275 Mott St. NOLITA 212-965-5462, shopcoclico.com

Charlotte Ronson

A playful aesthetic is a constant thread in Charlotte Ronson's cheery, '70s-inspired clothing and accessories. Perennial favorites are keyhole-neck dresses, striped zip-up hoodies, and colored cords.
239 Mulberry St. (between Prince and Spring Sts.), 212-625-9074, charlotteronson.com for more information

Products: Women's Clothing
Type of Store: Boutique

Marni

Witty and inventive, this Italian luxury label's clothes and accessories are known for their voluminous shapes and playful details.
161 Mercer St. (between Houston and Prince Sts.), 212-343-3912, marni.com

Products: Denim, Lingerie/Loungewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

Matter

Before opening Matter in 2003, Jamie Gray studied sculpture at the Pratt Institute, which explains the shop's focus on architecturally minded design. If you see a cool item in a forward-thinking, modern shelter magazine, chances are it's here, whether it's Areaware's wooden bear or slick Alvar Aalto chairs. 405 Broome St. SOHO 212-343-2600; 227 Fifth Ave. PARK SLOPE 718‑230-1150, mattermatters.com

Miu Miu

The younger, lower-priced offshoot of Prada mixes sporty and feminine influences (and right now is turning out some pretty incredible bags).
100 Prince St. (between Mercer and Greene Sts.), 212-334-5156, miumiu.com for more information

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

Nanette Lepore

Kittenish, retro-tinged feminine clothing is Lepore's forte. Things have an opulent post-Summer-of-Love feel: ruffle-sleeved wallpaper-print dresses, bell-sleeved swirl-pattern tops, and brocade coats fastened with oversize buttons.
423 Broome St. (between Crosby and Lafayette Sts.), 212-219-8265, nanettelepore.com

Products: Women's Clothing, Shoes, Beauty
Type of Store: Boutique

No. 6

Morgan Yakus used to sell vintage clothing at London's Portobello Road flea market before she and stylist Karin Bereson decided to open their own shop. Occupying a former firearms store, this living-room-like space offers a trove of hand-selected '70s and '80s pieces, along with a house collection of bohemian dresses (which often sells out at Barneys Co-op) and other small labels, like Stine Goya and Anntian. 6 Centre Market Pl. Little Italy 212-226-5759, no6store.com

Opening Ceremony

One of the first boutiques to populate the now über-trendy intersection of Howard and Crosby streets (Jil Sander and Derek Lam just debuted there), Opening Ceremony continues to abide by its original premise: Every season, designers from a different country or region go up against a permanent collection of American labels like Alexander Wang and Boy by Band of Outsiders. Right now, Mexico is on deck. 35 Howard St. SOHO 212-219-2688, openingceremony.us

Poppy

Retail is in Leslie McKeown Czeban's blood: Her mom owned a boutique in her native Canada, and she worked there from age 13 on. Czeban can still be found at her five-year-old shop most of the week, advising clients on how to wear the wealth of pieces inside, whether it's a T by Alexander Wang tank or a Lauren Moffatt dress. 281 Mott St. NOLITA 212-219-8934, poppynyc.com

Rebecca Taylor

We're huge fans of her clothes—soft dresses and floaty tops that are frilly and feminine but still so wearable. You'll find the full collection at their Nolita boutique.
260 Mott St. (between Houston and Prince Sts.), 212-966-0406, rebeccataylor.com

Products: Women's Clothing
Type of Store: Boutique