Fred Flare

The owners of the previously online-only Fred Flare wanted to try a bricks-and-mortar outpost in a no-pressure, out-of-the-way locale, so they settled on an overlooked section of Greenpoint. Yet in Pied Piper-like fashion, legions of die-hard fans are tramping all the way out to shop the scope of the insanely popular, retro-themed site ($11 sunglasses, boyfriend blazers, kitschy earrings) in person. 131 Meserole Ave. GREENPOINT 718‑349-1257, fredflare.com

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