New York Shopping Guide

Launched by the owners of local stalwart Eva Gentry (see No. 38), this sun-drenched storefront is where the neighborhood's poshest hipster ladies unload their pristine, last-season Chanel jackets and never-worn Balenciaga pencil skirts. 371 Atlantic Ave. BOERUM HILL 718-522-3522

Launched by two former employees of Steven Alan (see Nolita/SoHo/Tribeca map), this warm, welcoming spot offers a masterful edit of quietly elegant pieces, from Rachel Comey to Vena Cava
85 Lafayette Ave. (between S. Portland Ave and S. Elliott Pl.), 718-797-0011, stuartandwright.com

The original Zoë, in Princeton, New Jersey, takes up an entire city block, and Dumbo's Zoë is just as ambitious in scope. In keeping with the feel of the neighborhood, it occupies an all-gray, industrial-toned loft; and in keeping with its position as a mini department store, each label gets its own portion of rack, whether it's Gary Graham, Lanvin, or Helmut Lang. 68 Washington St. DUMBO 718-237-4002, shopzoeonline.com

When Waejong Kim and Anna Pulvermakher set about naming their store, they decided on Loopy Mango, since they both like the fruit and both crochet (and even cowrote a book on the subject). That sort of oddball-yet-straightforward thinking sums up the shop's feel. It's an anything-goes universe where disparate aesthetics collide—fancy Gryphon dresses and hippieish totes, for example—but it's fun, and it works. 117 Front St. DUMBO 718-858-5930, loopymango.com

The vision of David Alhadeff, owner of the pioneering design shop The Future Perfect (see No. 42), and his friend Jill Goldhand, A&G Merch sprang from a desire to create an affordable general-store-like experience for Williamsburg. Apartment-appropriate decor, like toadstool-shaped ottomans and compact couches, is on offer, along with a range of quirky housewarming gifts, such as mosaic-patterned nesting bowls and hand towels stamped with images of King Louis XIV. 111 N. Sixth St. WILLIAMSBURG 718-388-1779, aandgmerch.com