New York Shopping Guide

Williamsburg/Greenpoint

The Future Perfect

David Alhadeff unleashed his home-goods-store-cum-gallery on a lonely corner in Williamsburg in 2003, and not only has the neighborhood changed significantly in the interim, but The Future Perfect has become the spot in the U.S. for up-and-coming industrial designers to launch their products. This ability to suss out new talent is all on display in the maze-like, slightly cluttered shop, from sculptural tomato red chairs to gazelle skulls that have been dusted with tiny crystals. 115 N. Sixth St. WILLIAMSBURG 718-599-6278, thefutureperfect.com

Jumelle

Candice Waldron has impeccable taste, and since everything at Jumelle is something she would happily wear, it's impossible to choose poorly here. Highlights include Heimstone necklaces made from brass screw nuts, printed Rachel Comey tops, and perfectly cut blazers from upstart designer Therese Rawsthorne. 148 Bedford Ave. WILLIAMSBURG 718-388-9525, shopjumelle.com

Noisette

Paris native Stéphanie Deleau supplements her core batch of pretty, inexpensive French labels, including Maje, Bash, and Sandro, with an ever-changing roster of rising international talents.
54 N. Sixth St. (between Wythe and Kent Aves.), 718-388-5188, noisettenyc.com

Products: Denim, Women's Clothing, Shoes, Bags, Jewelry, Beauty
Type of Store: Boutique

Oak

Oak is still the city's main arbiter when it comes to deconstructed, street-inspired style. Though it has a newer outpost in Manhattan, we'll always like the larger Williamsburg location best. Marked by exceptionally high ceilings and a huge garage-style door, the lofty, all-white front holds a display table made from cardboard boxes, stacked with printed tanks from Scout and gray Acne jeans. Meanwhile, the recently expanded back is painted black, and lined with church pews and studded heels from Pour La Victoire. 28 Bond St. NOHO 212-677-1293; 208 N. Eighth St. WILLIAMSBURG 718-782-0521, oaknyc.com

The Shoe Market

All of the footwear here, from Corso Como riding boots to Oh Deer! oxfords, is comfortable, stylish, and made to endure ceaseless pavement pounding. As a bonus, most everything is priced under $150.
160 N. Sixth St. (at Bedford Ave.), 718-388-8495, shoemarketnyc.com

Products: Shoes
Type of Store: Boutique

Stella Gialla

Glendale, Queens, is slowly becoming the next stop for hipsters migrating eastward from Williamsburg and Bushwick; this shop is one of the lone supporters of indie labels in the area. Also look for Marc by Marc Jacobs tops and Bettyne Bruno dresses.
80-28 Cooper Ave. (between 80th St. and Metropolitan Ave.), 718-894-0911, stellagialla.com for more information

Products: Denim, Women's Clothing
Type of Store: Boutique

Albertine

When the subject of Greenpoint, Brooklyn, shopping comes up, any neighborhood resident will, without fail, mention Alter. Its two outposts—one for girls and one for guys—face each other across Franklin Street, with loads of on-trend picks for under $100. At the women's store, look for Cheap Monday denim, Preloved dresses, and slip-ons by Melissa. 140 Franklin St. GREENPOINT 718-349-0203, alterbrooklyn.com

Otte

When neighborhood girls need a last-minute party dress or a vacation-worthy tunic, this is where they go. Otte traffics in the sort of effortlessly pretty pieces that seamlessly integrate into any wardrobe, whether it's a 3.1 Phillip Lim skirt or Current/Elliott jeans. 121 Greenwich Ave. WEST VILLAGE 212-229-9424; 1281 Madison Ave. UES 212-289-2644; 132 N. Fifth St. WILLIAMSBURG 718-302-3007, otteny.com

Fred Flare

The owners of the previously online-only Fred Flare wanted to try a bricks-and-mortar outpost in a no-pressure, out-of-the-way locale, so they settled on an overlooked section of Greenpoint. Yet in Pied Piper-like fashion, legions of die-hard fans are tramping all the way out to shop the scope of the insanely popular, retro-themed site ($11 sunglasses, boyfriend blazers, kitschy earrings) in person. 131 Meserole Ave. GREENPOINT 718‑349-1257, fredflare.com
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