New York Shopping Guide

Williamsburg/Greenpoint

Fille de Joie

Styled after a Parisian boudoir, this over-the-top spot—complete with Persian rugs and leopard-print ottomans—offers an exuberant selection of Christian Dior slips and sequined bed jackets. 197 Grand St. WILLIAMSBURG 718-599-3525

Malin Landaeus

Helmed by stylist Malin Landaeus, the color-coded racks are loaded with pristine picks from the '50s through the '80s. 157 N. Sixth St. WILLIAMSBURG 646-361-0261

In God We Trust

What started as a small operation in 2005 has quickly grown into a mini boutique empire. While the house clothing label used to be available in a wealth of stores across the country, these three spots are now the only sources for snapping up the line's smartly turned-out jackets and Peter Pan-collared blouses. They also sell choices from labels like Eskell. 265 Lafayette St. SOHO 212-966-9010; 153 Ludlow St. LES 212-228‑1055; 135 Wythe Ave. WILLIAMSBURG 718‑388-2012,ingodwetrustnyc.com

CB I Hate Perfume

Christopher Brosius, the former force behind much-loved Demeter, offers inventive scents like Mr. Hulot's Holiday and CB Outside, which repels bugs but smells like perfume.
93 Wythe Ave., Brooklyn, 718-384-6890,cbihateperfume.com

Products: Beauty
Type of Store: Boutique

New York Adorned

Part tattoo parlor, part jewelry boutique, this East Village stalwart—which just unveiled a new outpost in Brooklyn—is where fashion-industry insiders get inked or at the very least snag exotically worked necklaces. Turn here for intricate hammered gold earrings by owner Lori Leven and rough-cut gems set into gaping claws by Elizabeth Thompson. 47 Second Ave. EAST VILLAGE 212-473-0007; 376 Bedford Ave. WILLIAMSBURG 718-782-0007

Bird

Jennifer Mankins, who started her career at Barneys before becoming the head buyer for Steven Alan, opened her first Bird in 1999, and over the last decade she has steadily established three of Brooklyn’s most compelling boutiques. Mankins has a visionary eye for mixing offbeat fabrics and textiles, positioning exuberantly patterned Tsumori Chisato blouses alongside madras skirts from A.P.C. and printed dresses from Jackson, Johnston & Roe. 220 Smith St. COBBLE HILL 718-797-3774; 316 Fifth Ave PARK SLOPE 718-768-4940; 203 Grand St. WILLIAMSBURG, 718-388-1655

5 in 1

The back half of this former railroad-car garage serves as a workplace for the talents behind the labels Eventide, Uluru, and Made Her Think; the front is home to a retail operation that sells their collections, plus goods from other local designers.
60 N. Sixth St. (between Wythe and Kent Aves.), 718-384-1990, studio5in1.com

Products: Denim, Women's Clothing, Bags, Jewelry
Type of Store: Boutique

A&G Merch

The vision of David Alhadeff, owner of the pioneering design shop The Future Perfect (see No. 42), and his friend Jill Goldhand, A&G Merch sprang from a desire to create an affordable general-store-like experience for Williamsburg. Apartment-appropriate decor, like toadstool-shaped ottomans and compact couches, is on offer, along with a range of quirky housewarming gifts, such as mosaic-patterned nesting bowls and hand towels stamped with images of King Louis XIV. 111 N. Sixth St. WILLIAMSBURG 718-388-1779, aandgmerch.com

Catbird

This impossibly cute Williamsburg mainstay is roughly the size of a closet—quite appropriate since it traffics in exquisite accessories, most of which are arranged in framed cases on the walls. Rings cast after ship helms by Verameat and heart- and dagger-shaped necklaces from Bittersweets NY are highlights. 219 Bedford Ave. WILLIAMSBURG 718-599-3457, catbirdnyc.com

Commune

Its primary agenda may be haircuts, but this Japanese salon/store has transformed its front half into an otherworldly jewelry shop that's rife with small, hard-to-find collections. All the gold crest-shaped rings, keyhole pendants, and beaded hoop earrings are displayed on first-edition books and patinated antique mirrored trays. 191 Grand St. WILLIAMSBURG 718-384-7412, communesalon.com
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