California Beach Towns Shopping Guide

Newport Beach

5 Seas and Bliss Fine Florals

Two shops are tucked into one cute beach hut: Up front, 5 Seas sells jeans and tees from labels Theory and Diane von Furstenberg; back tenant Bliss assembles beautiful, pared-down arrangements using uncommon blooms.
224 Marine Ave. (on Balboa Island); 5 Seas, 949-673-1955; Bliss Fine Florals, 949-675-2110, blissfinefloral.com for more information

Products: Denim, Women's Clothing, Tabletop, Gifts/Design
Type of Store: Boutique

Lola Rouge

Debbie Askew and Sandy Johnson, the sisters who own this shop, could not dress more differently. One is an uber-femme, Nanette Lepore kind of girl; the other favors offbeat Heatherette-style pieces—so odds are you'll find something to love amidst their stock.
567 Newport Center Dr., 949-719-9030; 270 E. 17th St. (in Costa Mesa), 949-646-5652

Products: Denim, Women's Clothing
Type of Store: Boutique