The Kooples

Starting last September, the three Elicha brothers (their family owned the Comptoir des Cotonniers clothing chain) launched a whopping 22 boutiques in three months. Each one—down to the signature scent, which wafts into the rooms via small vents near the door—adheres to the same strict aesthetic, which is sort of a mix between military school and rock and roll: waxed straight-leg jeans and epaulet-adorned cardigans.
rue St.-Honoré , 33-1-4926-0535, thekooples.fr