Paul & Joe

It's funny that this well-loved company—named for founder Sophie Albou's two sons—was originally created as a men's brand, because now it's synonymous with exuberantly feminine items like tassel-adorned booties and dainty floral tops. There are eight branches in the city, but we prefer the rue É tienne Marcel shop, since it also contains the more-affordable diffusion line, Paul & Joe Sister.
46 rue É tienne Marcel, 33-1-4028-0334