Philadelphia Shopping Guide

Rittenhouse Square

South Moon Under

This mini chain started in the '60s as a Maryland surf shop, and that laid-back vibe is still felt on all four levels of the large store. Each floor holds a variety of goods: party dresses from Alex and Trixie, shoes from Dolce Vita, bathing suits from Vix, home goods from Atahari, and more.
1731 Chestnut St., 215-563-2298, southmoonunder.com

Products: Denim, Lingerie/Lougewear, Swimwear, Women's Clothing, Shoes, Bags, Jewelry, Beauty, Tabletop, Gifts/Design
Type of Store: Department store
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