James Perse

All of James Perse's neutral-hued boutiques—from the one in the Malibu Country Mart to his Bleecker Street shop in New York City—subscribe to the same surf-shack aesthetic: weather-beaten wooden floors, lattice-like walls, and a scattering of surfboads. And, since the much-loved broken-in T-shirts are perfect for the beach, the East Hampton store has a particularly deep selection of them.
56 Newtown Ln., 631-907-9270, jamesperse.com