San Francisco city guide

It stands for "Modern Appealing Clothing," and it is what it aims to be. This cozy shop specializes in small European (A.F. Vandevorst) and local (Lemon Twist) lines, and we always leave with something that sets us apart.
387 Grove St., 415-863-3011

Products: Denim, Women's Clothing
Type of Store: Boutique

A lovingly cared-for selection of clothing from the '30s through the '80s (including a killer selection of cocktail dresses) draws packs of vintage hounds to this boutique.
437B Hayes St., 415-431-0688

Products: Denim, Lingerie/Loungewear, Women's Clothing, Vintage, Jewelry
Type of Store: Boutique

Laid out like an old Victorian apartment, this boutique devotes different rooms to each part of your wardrobe: Clothing by Wendy Hil and Alice + Olivia is found in the entry room, while a back area is dedicated to underwear and active apparel. One bedroom even serves as the biggest and best changing area we've ever seen.
1640 Union St., 415-567-1779

Products: Denim, Lingerie/Loungewear, Women's Clothing, Vintage, Bags, Jewelry
Type of Store: Boutique

This is Russian Hill's premier spot for can't-miss staples from Sass & Bide, Twelfth Street by Cynthia Vincent, and Vince.
2146 Chestnut St., 415-931-8721

Products: Denim, Lingerie/Loungewear, Women's Clothing, Bags, Jewelry
Type of Store: Boutique

Perfect lighting, symmetrical displays, and muted colors make everything in this shop appear fancier than it is. The store is edited eclectically and carries standbys next to up-and-comers, and nostalgic band T-shirts serve as a perfect foil for more elegant blazers by DVF. Bonus: The staff offers services at almost the personal-shopping level.
3024 Fillmore St., 415-346-2797

Products: Denim, Lingerie/Loungewear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique