San Francisco Shopping Guide

The Marina and Russian Hill

Abigail Morgan

Laid out like an old Victorian apartment, this boutique devotes different rooms to each part of your wardrobe: Clothing by Wendy Hil and Alice + Olivia is found in the entry room, while a back area is dedicated to underwear and active apparel. One bedroom even serves as the biggest and best changing area we've ever seen.
1640 Union St., 415-567-1779

Products: Denim, Lingerie/Loungewear, Women's Clothing, Vintage, Bags, Jewelry
Type of Store: Boutique

Cris Consignment

This is the consignment shop of our dreams. We've found a gorgeous YSL trench coat for $250 and good-as-new Christian Louboutin espadrilles for $150. Clothing is arranged by color and isn't crowded on racks, which makes the store feel more boutique than vintage.
2056 Polk St., 415-474-1191

Products: Denim, Lingerie/Loungewear, Women's Clothing, Vintage, Bags, Jewelry, Beauty
Type of Store: Consignment/Resale

Dylan

This is Russian Hill's premier spot for can't-miss staples from Sass & Bide, Twelfth Street by Cynthia Vincent, and Vince.
2146 Chestnut St., 415-931-8721

Products: Denim, Lingerie/Loungewear, Women's Clothing, Bags, Jewelry
Type of Store: Boutique

My Roommate's Closet

Top merchandise starts at half off the original retail price here. Best bets: Mint tops, Tocca dresses, Hollywould shoes.
3022 Fillmore St., 415-447-7703

Products: Denim, Lingerie/Loungewear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Designer discount

Oceana Rain

Perfect lighting, symmetrical displays, and muted colors make everything in this shop appear fancier than it is. The store is edited eclectically and carries standbys next to up-and-comers, and nostalgic band T-shirts serve as a perfect foil for more elegant blazers by DVF. Bonus: The staff offers services at almost the personal-shopping level.
3024 Fillmore St., 415-346-2797

Products: Denim, Lingerie/Loungewear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

Prize

This charming and feminine gift store is full of treasures: shells and coral, graphic maps, plates, chandeliers, and other items that are perfect for gifting. Especially tempting: They stock delicious and beautiful Charles Chocolates.
1415 Green St., 415-771-7215

Products: Jewelry, Beauty, Antiques, Decorative/Lighting, Tabletop, Gifts/Design
Type of Store: Boutique

SumBody

A standout in a neighborhood known for pampering, SumBody's all-natural bath and body products focus on top quality and attractive packaging with an earth-friendly feel. Our picks: the extra-concentrated shaving cream that lasts and lasts, and the scrumptious soaps wrapped minimally with recycled paper.
2167 Union St., 415-775-6343; plus other locations

Products: Beauty
Type of Store: Boutique

Swallowtail

The mix of antique and new home items at this Russian Hill destination is masterful: You'll find metal alphabet letters as well as a selection of vintage lab beakers and flasks.
2217 Polk St., 415-567-1555

Products: Vintage, Antiques, Decorative/Lighting, Tabletop, Books/Stationery, Gifts/Design
Type of Store: Boutique

Wingard

We were won over by designer Kenneth Wingard's candy-color ceramic vases—they're all you need to perk up a room. His first boutique offers his entire home decor line.
2127 Union St., 415-345-1999

Products: Decorative/Lighting, Tabletop, Gifts/Design
Type of Store: Boutique