Oceana Rain

Perfect lighting, symmetrical displays, and muted colors make everything in this shop appear fancier than it is. The store is edited eclectically and carries standbys next to up-and-comers, and nostalgic band T-shirts serve as a perfect foil for more elegant blazers by DVF. Bonus: The staff offers services at almost the personal-shopping level.
3024 Fillmore St., 415-346-2797

Products: Denim, Lingerie/Loungewear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

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