Tokyo Shopping Guide

Aoyama

Luxury is the operative word in this chic district, but the shops have a daring, experimental edge.

Bapy

The flagship for this retro-French line from skater brand A Bathing Ape is decorated like a giant bathroom: White tiles cover all available surfaces and bathtubs serve as decor. For spring, look for sailor-striped pea coats and pastel baby-wale cords.
3-8-5 Kita-Aoyama, Minato-ku, 03-5766-9177

Products: Denim, Women's Clothing, Bags
Type of Store: Boutique

Cocotier

European designer clothing from the mid 20th century is the focus here, and the Dior capelets and Liberty dresses are so well-preserved that they justify their splurge-level prices.
5-46-12 Jingumae, Shibuya-ku, 03-5466-9055

Products: Women's Clothing
Type of Store: Boutique

Deuxième Classe

As one of Tokyo's more refined multi-label shops, Deuxième Classe offers pieces that don't rock the boat. But many do have some sort of subversive tweak: a linen dress with a ragged hem, or a cardigan fastened with a giant kilt pin.
5-3-25 Minami-Aoyama, Minato-ku, 03-5469-8868

Products: Women's Clothing
Type of Store: Boutique

Edit for Lulu

A sweet, boarding-school-girl innocence seems to be the influence here—picture an outfit consisting of a popcorn-knit cardigan, tweed shorts, and ladylike pumps.
4-2-14 Jingumae, Shibuya-ku, 03-5772-3266

Products: Women's Clothing, Shoes, Bags
Type of Store: Boutique

Flair

This duo of stores—the other is in Daikanyama—can be counted on to deliver graceful, trend-immune designs, like bias-cut dresses and menswear-influenced pants.
3-14-4 Kita-Aoyama, Minato-ku, 03-3400-5708

Products: Women's Clothing
Type of Store: Boutique

Gramme's

The Japanese term wabi-sabi means to find beauty in subtle imperfections. This uncluttered boutique seems to practice this aesthetic: Basic cotton jackets hang just a bit askew from old-school coat racks on the wall; odd lots of greeting cards are casually tossed on simple wood shelves.
3-13-1 Kita-Aoyama, Minato-ku, 03-5778-3441

Products: Women's Clothing, Shoes
Type of Store: Boutique

Loveless

This raved-about trilevel shop is a sight to behold: Its airy upper floors carry more accessible items, like Goyard bags and Cacharel dresses, but downstairs things have a baroque-industrial vibe, from the purposely rust-stained walls and black-crystal chandeliers to the Goth- and biker-influenced clothing.
3-17-11 Minami-Aoyama, Minato-ku, 03-3401-2301

Products: Denim, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

Prada

Utterly jaw-dropping, this may just be the most visually arresting store in all of Tokyo. The facade looks quilted (it's encircled with bubbly panes of glass), and inside awaits Prada's full line in an entirely white, spaceship like environment.
5-2-6 Minami-Aoyama, Minato-ku, 03-6418-0400

Products: Lingerie/Loungewear, Women's Clothing, Shoes, Bags, Jewelry
Type of Store: Boutique

Tsumori Chisato Etc.

Japanese designer Chisato's affinity for color-blocking and minuscule prints translates beautifully to her accessories line, the full array of which is housed here.
3-13-12 Kita-Aoyama, Minato-ku, 03-5766-7494

Products: Jewelry
Type of Store: Boutique

WR

From the lotus-blossom-filled basins to the cedar-planked exterior, this shop has a quiet elegance that extends to the many impeccably tailored, uncommonly detailed classics, including blazers, shift dresses, and A-line skirts.
3-12-16 Kita-Aoyama, Minato-ku, 03-5468-2466

Products: Women's Clothing
Type of Store: Boutique
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