The Lucky Store Directory

Green living is the emphasis here, where a cheery mural of trees and birds is the perfect backdrop for indoor gardening kits and organic racks of clothing.


540 Hayes St., 415-565-0508, shopfiddlesticks.com

David Land

Serena Mitnik-Miller

David Land

Seiji Horibuchi, founder of Viz Media—the largest distributor of English-translated anime and manga in America—spent seven years dreaming up a retail venture that would reflect Japan's art and fashion scene. The mind-bogglingly cool result is New People, a four-story theater/department store/café/gallery. Every few months there is a fresh rotation of artists and here-and-only-here labels that pop up in their own personally decorated spaces. Plus, an entire floor is given over to traditional paper crafts, art books, and tech-y housewares.


1746 Post St., 415-525-8630

Tucked away from the main shopping strip, this smartly stocked shop is worth seeking out. Owner Jenny Chung has a knack for mixing complex-yet-wearable lines like Sretsis and United Bamboo with sleek French imports like April 77. The decor hits the slick-opulent mark as well, with DJ tables in the back.


333 Hayes St., 415-861-1025, shopacrimony.com

Hindi for "charismatic," Anica cultivates a compelling mix of progressive designers like Acne, Clu, and Les Prairies de Paris—all in a Victorian-esque setting.


2418 Polk St., 415-447-2878, anicaboutique.com

A small storefront belies the fact that Azalea is not only gigantic—but also houses an in-store spa. It's a long-standing establishment and a one-stop destination for everything from denim (there's a huge wall of it) to Opening Ceremony blouses and Surface To Air bags.


411 Hayes St., 415-861-9888, azaleasf.com

Former art director Sasha Wingate had a vision for her new shop: dark, gothic, and a bit twisted, but ultimately really gorgeous. It's an aesthetic that's mirrored in every inch of her opulent spot, which feels like the sanctuary of a sorceress of the dark arts. There's lots of clothing, but the selection particularly shines when you zero in on the home goods, sourced from as far away as the flea markets of China (busts, antique glove molds, opalescent vases).


3187 16th St., 415-626-1749, belljarsf.com