This brand has one of the highest profiles in the eco-conscious clothing market, thanks in no small part to the fact that it's the project of Ali Hewson—wife of Bono. Edun emphasizes using organic materials and creating sustainable trade in developing areas of the world. It has a particular knack for T-shirts: The colors are subtle; the patterns are unexpected and just edgy enough; and they all have a really pretty feel.
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Shopping at its worst.
Her words, not ours. Though we are fans of face paint.