Lettie Gooch

"Europa" dress, $328, Eva Franco. Lettie Gooch, 202-332-4242

Hip non-profiteers and budget-minded GW students stock up on printed Primrose dresses, Karisma toggle cardigans and 49 Square Miles leather satchels at this cozy shop, where owner Theresa Watts provides both thoughtful fashion counsel and cookies.

1517 U St. NW, 202-332-4242, lettiegooch.com