The intense popularity of this fast-growing boutique empire is completely understandable, because the focus is on well-priced pieces (under $100) that look far more expensive than they are. Case in point: A recent trip unveiled a strapless blush-hued dress by Hype, a pair of wear-everywhere Seychelles wedges and an exotically embroidered caftan.
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If you only buy one new thing in the new few months, we strongly suggest one of these pieces. Click through for your ultimate spring shopping list!