Imogene + Willie

Lodged in a cool '50s gas station, Matt and Carrie Eddmenson's year-old spot focuses on their in-house collection of old-school denim, jewelry, and refurbished cowboy boots. Before launching their own label, the couple developed jeans for companies like Rogan and Ralph Lauren—plus, Carrie's family's business was to age and acid-wash denim for big brands—so they know exactly what it takes to make a great, perfectly worn-in pair.


2601 12th Ave. S, 615-292-5005, imogeneandwillie.com